Exploring Women’s Health and Nutrition
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Exploring Women's Health an Nutrition
User responses
500,799
Survey Type
Market Research
Top Insight
- Energy and fatigue management are the most popular benefits associated with women’s health.
- High protein/ low carb is the most popular diet in association to womens health.
- Respondents associate women’s health with berries over other foods.
1.
When thinking about women's health, which of the following is the top priority right now?
Insight
29%
More than average
respondents associated women’s health with energy and fatigue management.
29.1%
Energy & fatigue management
Energy & fatigue management
29.06%
20,729
Weight management
22.6%
16,126
Gut health
20.48%
14,613
Mental clarity & stress reduction
14.79%
10,554
Hormonal balance
13.06%
9,320
2.
Which of the following nutritional approaches are you currently exploring or following?
Insight
2.2X
More than average
consumers prefer to follow a high-protein/low-carb diet than a diet with functional foods.
23.9%
High-protein / low-carb diets
High-protein / low-carb diets
23.89%
119,619
Anti-inflammatory foods
23.02%
115,296
Plant-based or flexitarian eating
23.01%
115,257
Intuitive eating
19.33%
96,822
Functional foods (e.g., adaptogens, probiotics)
10.74%
53,805
3.
Which ingredients are commonly linked to women’s health in food or beverage products?
Insight
2.3X
More than average
respondents associated women’s health with protein ingredients than with antioxidant ingredients.
31.8%
Protein
Protein
31.8%
16,677
Vitamins
19.63%
10,294
Fiber
13.67%
7,168
Antioxidants
13.63%
7,147
Minerals
11.24%
5,895
Collagen
10.04%
5,268
4.
What life stage are you most focused on supporting through your nutrition choices?
Insight
65%
More than average
consumers prefer to support their health during pregnancy or the postpartum life stage.
65.6%
Pregnancy or postpartum
Pregnancy or postpartum
65.58%
98,038
Fertility and pre-conception
13.41%
20,042
Perimenopause or menopause
10.46%
15,631
General wellness
8.57%
12,818
Active aging & longevity
1.98%
2,964
5.
Where do you typically discover new food and wellness trends?
Insight
2.3X
More than average
respondents prefer discovering new food and wellness trends through social media with podcasts or wellness newsletters.
45.7%
Social media (Instagram, TikTok, etc.)
Social media (Instagram, TikTok, etc.)
45.66%
7,811
Podcasts or wellness newsletters
19.42%
3,322
Health & wellness influencers
18.35%
3,139
Friends, family, or community groups
11.5%
1,967
Grocery store or product labels
5.07%
867
6.
What foods do you generally associate with women’s health?
Insight
2.3X
More than average
consumers associated women’s health with berries than with fermented foods.
29.5%
Berries (e.g., blueberries, raspberries)
Berries (e.g., blueberries, raspberries)
29.54%
12,866
Functional beverages (e.g., collagen drinks, hormone-balancing teas)
29.26%
12,745
Leafy greens (e.g., spinach, kale)
19.13%
8,333
Fermented foods (e.g., yogurt, kimchi, kombucha)
12.75%
5,553
Chia seeds or flaxseeds
9.32%
4,060