UK Savory Snack Product Innovation
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Example: Savory Snack Product Innovation
User responses
514,183
Survey Type
Product Innovation
Audience
All audiences
Top Insight
- Crackers it’s the most enjoyed savory snack category
- Spicy flavors are the most popular for new savory snacks
- More than 39% of respondents have high adoption of healthy ingredients in snacks
1.
When do you typically consume savory snacks?
Insight
More than 44% of respondents consume savory snacks during holidays or special occasionsX
More than average
44.18%
During holidays or Special Occasions
Weekdays (Monday to Friday)
21.96%
27,143
Weekends (Saturday or Sunday)
27.65%
34,182
Both weekdays and weekends
6.22%
7,686
During holidays or Special Occasions
44.18%
54,613
2.
Which of the following savory snack categories do you enjoy the most? (Select all that apply)
Insight
Crackers are 1.5 times more popular than popcorn in the savory snack categoryX
More than average
43.09%
Crackers
Chips
24.14%
62,557
Popcorn
28.68%
74,339
Pretzels
27.7%
71,796
Crackers
43.09%
111,682
3.
How likely will you try a new product with one of the following flavors/ingredients?
Insight
Respondents are 1.4 times more likely to try a garlic product than a cheddar productX
More than average
49.29%
Garlic
Cheddar
33.9%
12,679
Garlic
49.29%
18,432
Basil
11.84%
4,429
Miso
4.97%
1,858
4.
What type of flavors would you like to see in new savory snack products? (Select all that apply)
Insight
People prefer spicy flavor 1.9 times more than barbecue for new savory snacksX
More than average
47.58%
Spicy
Spicy
47.58%
18,274
Sweet and Savory
2.7%
1,037
Herbs and Garlic
1.46%
560
Barbecue
25.07%
9,627
Cheese and Onion
1.93%
740
Tangy and Sour
0.28%
106
Smoky
37.53%
14,414
Buttery
8.01%
3,459
5.
What is your adoption of natural and healthier ingredients in savory snacks?
Insight
More than 39% of respondents have a high adoption of natural and healthy ingredientsX
More than average
39.89%
High Adoption
High Adoption
39.89%
24,847
Medium Adoption
31.47%
19,601
Low Adoption
28.64%
17,482