Pumpkin Spice Tea Concept Testing
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Example: Pumpkin Spice Tea Concept Testing
User responses
117,414
Survey Type
Market Research
Audience
All audiences
Top Insight
- Afternoon it’s the most frequent time of the day for drinking tea
- Chai Tea it’s the most popular tea type
- Flavor preference it’s the main motivation when drinking tea
1.
When do you typically consume tea?
Insight
Respondents consume tea on weekends 59% more than on weekdaysX
More than average
54.6%
Weekends (Saturday or Sunday)
Weekdays (Monday to Friday)
34.24%
24,366
Weekends (Saturday or Sunday)
54.6%
38,847
Both weekdays and weekends
11.16%
7,941
2.
Which types of tea do you regularly enjoy? (Select all that apply)
Insight
Respondents enjoy chai tea 1.6 times more than green teaX
More than average
36.02%
Chai tea
Black tea
19.51%
12,701
Green tea
22.42%
14,594
Herbal tea
14.87%
9,678
White tea
1.58%
1,027
Oolong tea
2.13%
1,384
Chai tea
36.02%
23,448
Boba tea
29.86%
19,435
3.
When do you most frequently drink tea?
Insight
Afternoon it's the most frequent time of the day for drinking teaX
More than average
65.89%
Afternoon
Morning
20.75%
24,368
Afternoon
65.89%
77,360
Evening
7.94%
9,319
Throughout the day
3.95%
4,639
No specific time
1.47%
1,728
4.
What motivates you to drink tea? (Select all that apply)
Insight
Flavor preference motivates respondents 2.2 times more than health benefitsX
More than average
41.95%
Flavor preference
Relaxation
13.22%
10,004
Energy boost
1.86%
1,407
Health benefits
18.44%
13,954
Flavor preference
41.95%
31,742
Tradition or culture
19.7%
14,905
Social enjoyment
35.86%
27,133
Nutritional value
17.13%
12,961
5.
What is your preferred tea serving temperature?
Insight
Respondents prefer hot tea 1.9 times more than iced teaX
More than average
49.05%
Hot
Hot
49.05%
23,799
Iced
25.04%
12,151
Warm (room temperature)
24.89%
12,079
No preference
1.01%
492
6.
Are you open to trying new tea flavors?
Insight
More than 87% of respondents are open to try new tea flavorsX
More than average
87.3%
Yes
Yes
87.3%
1,230
Occasionally
0.99%
14
No
11.71%
165
7.
Are there specific health benefits or functional ingredients you'd like to see in your pumpkin spice tea?
Insight
More than 69% of respondents would like to see antioxidants on pumpkin spice teaX
More than average
69.94%
Antioxidants
Antioxidants
69.94%
3,552
Immune-boosting herbs
51.74%
2,628
Digestive aids
1.2%
61
No specific health considerations
0.33%
17
8.
Which tea base do you think pairs best with pumpkin spice flavors?
Insight
Respondents say that chai tea pairs best with pumpkin spice 5.9 times more than black teaX
More than average
76%
Chai tea
Black tea
12.84%
61
Green tea
4%
19
Herbal tea
5.47%
26
Rooibos tea
1.68%
8
Chai tea
76%
361
9.
When enjoying pumpkin spice tea, which emotions or moods resonate with you the most?)
Insight
Respondents resonate with being cozy and comforted 2.3 times more than energetic and vigoratedX
More than average
54.51%
Cozy and comforted
Cozy and comforted
54.51%
157
Celebration
22.57%
65
Relaxation
5.56%
16
Energetic and invigorated
22.92%
66
Family oriented
11.81%
34