DPP (AI pioneer)
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DPP (AI pioneer)
User responses
67,585
Survey Type
Product Usage
Audience
All audiences
Top Insight
- Burguers, Sandwiches and Salads are the foods where pickles are most often found as an ingredient
- Sandwiches and subs it’s the food that pairs best with spicy pickles with 62% of all answers
- Turmeric infused is the top innovative pickle flavor, followed closely by garlic ginger
1.
In which food and culinary creations have you come across pickles being used as an ingredient? (Select all that apply)
Insight
Pickles are found as ingredient 3.4 times more in burguers and sandwiches than in tacos or wrapsX
More than average
47.71%
Burgers and sandwiches
Burgers and sandwiches
47.71%
23,684
Salads
44.98%
22,331
Tacos and wraps
14.1%
7,001
Pizza toppings
13.59%
6,745
Charcuterie boards
3.32%
1,646
Cocktails or mocktails
15.69%
7,789
2.
Which types of food do you believe pair best with spicy pickles? (Select all that apply)
Insight
Asian plates are prefered 1.8 times more over grilled meats as pairing for spicy picklesX
More than average
62.02%
Sandwiches and subs
Grilled meats
19.78%
1,232
Sandwiches and subs
62.02%
3,863
Tacos and burritos
10.02%
624
Cheese and charcuterie platters
1.48%
92
Asian cuisine (e.g., sushi, stir-fries)
36.52%
2,275
3.
Among the following innovative pickle flavors, which ones would you be most eager to try? (Select up to three)
Insight
Consumers are 2.1 more eager to try turmeric infused pickles than smoky chipotle picklesX
More than average
28.82%
Turmeric Infused
Honey Dill
26.22%
1,008
Jalapeno Lime
15.58%
599
Garlic Ginger
26.93%
1,035
Smoky Chipotle
13.53%
520
Turmeric Infused
28.82%
1,108
Berry-Infused (e.g., raspberry, blueberry)
4.76%
183
4.
Which type of spiciness profile do you prefer when it comes to spicy pickles?
Insight
Less than 4% of consumers prefers intense heat in spicy picklesX
More than average
41.3%
I'm open to trying different spiciness profiles
Intense heat with minimal additional flavor
3.51%
64
Balanced heat and robust flavor
22.13%
403
Mild heat with prominent complementary flavors
21.64%
394
I don't prefer spicy pickles
11.42%
208
I'm open to trying different spiciness profiles
41.3%
752
5.
When you think of "spicy pickles," what flavor intensity do you associate with them? (Scale: 1 = Mild, 5 = Extremely Hot)
Insight
More than 50% of consumers associate spicy pickles with a hot flavor profileX
More than average
55.45%
Hot
Mild
6.4%
387
Medium
8.69%
526
Spicy
13.42%
812
Hot
55.45%
3,355
Very Spicy
16.03%
970