Discover What Consumers Really Want in an LTO
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Discover What Consumers Really Want in an LTO
User responses 21,651
Survey Type Market Research
Audience All Audiences
Top Insight
- Respondents prefer seasonal or holiday-themed limited-time offers over other types of LTOs.
- Respondents associated limited-time offers more with indulgent experiences than with other types of experiences.
- A loyalty program or special discounts are the most popular reasons why respondents prefer trying an LTO.
1.
What excites you most about a Limited-Time Offer (LTO)?
Insight
49%
More than average
respondents prefer limited-time offers with seasonal or holiday themes.
49.36%
Seasonal Or Holiday Themes
Seasonal Or Holiday Themes
49.36%
10,686
Exclusivity And Availability For A Short Time
41.43%
8,971
Special Pricing Or Discounts
24.96%
5,405
Unique Flavors And Ingredients
10.59%
2,293
2.
What factors make you less likely to try an LTO?
Insight
3.6X
More than average
consumers associated limited-time offers with insufficient product information than with being too expensive.
88.48%
I Usually Stick To My Go-to Favorites
I Usually Stick To My Go-to Favorites
88.48%
5,038
Not Enough Information About The Product (Ingredients, Sourcing, Etc.)
11.36%
647
Too Expensive Compared To Regular Menu Items
3.07%
175
Doesn’t Align With My Taste Preferences
0.4%
23
Limited Availability Makes It Hard To Access
0.23%
13
3.
What types of experiences improve your enjoyment of an LTO?
Insight
2.1X
More than average
respondents prefer limited-time offers featuring indulgent experiences than those emphasizing convenience.
40.37%
Indulgent
Indulgent
40.37%
8,427
Celebration
33.33%
6,959
Attractive
24.58%
5,132
Mood boosting
20.5%
4,279
Convenient
18.79%
3,923
Freshness
18.26%
3,811
4.
Which type of LTO are you most likely to purchase?
Insight
74%
More than average
consumers prefer seasonal and holiday-themed limited-time offers.
74%
Seasonal And Holiday-themed Items
Seasonal And Holiday-themed Items
74%
10,686
Health-conscious Or Diet-friendly Options
28.24%
4,078
New Twist On A Classic Favorite
9.99%
1,443
Collabs With Influencers Or Brands
9.82%
1,418
Bold And Adventurous Flavors
5.06%
731
5.
What would make you more likely to try an LTO in the future?
Insight
5.7X
More than average
respondents would prefer trying a limited-time offer with a loyalty program or special discount to try it than for strong recommendations from friends or influencers.
69.76%
A Loyalty Program Or Special Discount For Trying It
A Loyalty Program Or Special Discount For Trying It
69.76%
5,268
More Marketing And Sneak Peeks Before The Launch
23.49%
1,774
A Strong Recommendation From Friends Or Influencers
12.18%
920
The Ability To Customize The Lto
1.92%
145