Discover What Consumers Really Want in an LTO

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Givaudan_77eff91905

Discover What Consumers Really Want in an LTO

User responses 21,651
Blog image General (1)
Category Food and Beverage
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Respondents prefer seasonal or holiday-themed limited-time offers over other types of LTOs.
  • Respondents associated limited-time offers more with indulgent experiences than with other types of experiences.
  • A loyalty program or special discounts are the most popular reasons why respondents prefer trying an LTO.
1.

What excites you most about a Limited-Time Offer (LTO)?

Insight
49%
More than average
respondents prefer limited-time offers with seasonal or holiday themes.
49.36%
Seasonal Or Holiday Themes
Seasonal Or Holiday Themes
49.36%
10,686
Exclusivity And Availability For A Short Time
41.43%
8,971
Special Pricing Or Discounts
24.96%
5,405
Unique Flavors And Ingredients
10.59%
2,293
2.

What factors make you less likely to try an LTO?

Insight
3.6X
More than average
consumers associated limited-time offers with insufficient product information than with being too expensive.
88.48%
I Usually Stick To My Go-to Favorites
I Usually Stick To My Go-to Favorites
88.48%
5,038
Not Enough Information About The Product (Ingredients, Sourcing, Etc.)
11.36%
647
Too Expensive Compared To Regular Menu Items
3.07%
175
Doesn’t Align With My Taste Preferences
0.4%
23
Limited Availability Makes It Hard To Access
0.23%
13
3.

What types of experiences improve your enjoyment of an LTO?

Insight
2.1X
More than average
respondents prefer limited-time offers featuring indulgent experiences than those emphasizing convenience.
40.37%
Indulgent
Indulgent
40.37%
8,427
Celebration
33.33%
6,959
Attractive
24.58%
5,132
Mood boosting
20.5%
4,279
Convenient
18.79%
3,923
Freshness
18.26%
3,811
4.

Which type of LTO are you most likely to purchase?

Insight
74%
More than average
consumers prefer seasonal and holiday-themed limited-time offers.
74%
Seasonal And Holiday-themed Items
Seasonal And Holiday-themed Items
74%
10,686
Health-conscious Or Diet-friendly Options
28.24%
4,078
New Twist On A Classic Favorite
9.99%
1,443
Collabs With Influencers Or Brands
9.82%
1,418
Bold And Adventurous Flavors
5.06%
731
5.

What would make you more likely to try an LTO in the future?

Insight
5.7X
More than average
respondents would prefer trying a limited-time offer with a loyalty program or special discount to try it than for strong recommendations from friends or influencers.
69.76%
A Loyalty Program Or Special Discount For Trying It
A Loyalty Program Or Special Discount For Trying It
69.76%
5,268
More Marketing And Sneak Peeks Before The Launch
23.49%
1,774
A Strong Recommendation From Friends Or Influencers
12.18%
920
The Ability To Customize The Lto
1.92%
145