Discover Popular Snacks in the Spanish Market

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Campbells_045f1019f5
Pepsi_c18b4571a3
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Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Discover Popular Snacks in the Spanish Market

User responses 79,203
sweet and savory snacks
Category Sweet And Savory Snacks
Survey Type Product Innovation
Flag_Spain
Market ES
Audience Gen_x, Baby Boomers, Millennials

Top Insight

  • Christmas is the preferred occasion for adults to consume snacks
  • Cookies are the most popular sweet snacks for adults
  • Fitness is the most relevant functional health claim that adults look for in their snacks
1.

On which occasions do adults typically consume snacks?

Insight
6.5X
More than average
Christmas is associated with snacks for adults than valentines day
48.07%%
Christmas
Christmas
48.07%
15,278
Weekends
45.41%
14,432
Easter
21.62%
6,872
Weekdays
8.06%
2,563
Valentines Day
7.29%
2,318
Picnics
4.3%
1,368
2.

What type of flavors would adults like to see in a new snack product?

Insight
78%
More than average
respondents would like to see sweet snacks for adults
78.94%%
Sweet
Sweet
78.94%
36,088
Citrusy
42.74%
19,540
Spicy
12.1%
5,531
Nutty
6.7%
3,063
Bitter
5.96%
2,727
Tropical
3.17%
1,451
3.

Which of the following sweet snack categories do adults enjoy the most?

Insight
7.5X
More than average
respondents prefer soy chips as a snack for adults than macarons
58.45%
Cookies
Cookies
58.45%
46,298
Soy chips
37%
29,304
Waffle
21.88%
17,333
Granola
10.24%
8,107
Popcorn
8.75%
6,933
Macaron
4.89%
3,873
Chocolate truffle
1.09%
860
4.

What type of experiences are adults looking for in snacks?

Insight
4.2X
More than average
easy is associated with snacks for adults than aroma
56.45%
Easy
Easy
56.45%
11,363
Gourmet
18.93%
3,811
Convenient
18.53%
3,729
Attractive
16.62%
3,345
Nostalgic
16.31%
3,283
Aroma
13.18%
2,654
5.

What are the most relevant nutritional claims for adults associated with snacks?

Insight
82%
More than average
respondents consider protein the most relevant nutritional claim associated with snacks for adults
82.09%
Proteins
Proteins
82.09%
9,705
Vitamins
23.4%
2,766
Minerals
12.81%
1,514
Antioxidants
10.87%
1,285
Collagen
6.31%
746
Omega 3
4.77%
564
6.

Which of these health claims are important for adults when seeking snacks?

Insight
4.7X
More than average
energy is paired with snacks for adults than stress relief
47.01%
Fitness
Fitness
%
Energy
%
Gut Health
%
Weight Management
%
Blood sugar
%
Stress Relief
%