Digital and Pop Culture Trends

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Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Digital and Pop Culture Trends

User responses 465525
Ellipse 708
Category Baking Ingredients
Survey Type Market Research
country-flag
Market US
Audience All audience

Top Insight

  • Interest in food and beverage promoting togetherness surged last year, growing by 47% YoY in consumer interest.
  • Reconnection, up by +32% YoY in consumer interest, offers a chance for people to rebuild relationships with friends, family, and culture.
  • Memory creation, inspired by viral social media trends on TikTok and Instagram, has rapidly grown by 125% YoY.
1.

When consuming foods and beverages in a social setting, which of these aspects do you care for? (Select all that apply)

Insight
1.5X
More than average
respondents care about togetherness in social food moments.
52.72%
Togetherness
Memory creation
13%
6909
Togetherness
53%
27876
Reconnection
37%
19340
2.

What experiences do you look for when eating out with friends? (Select all that apply)

Insight
6.6X
More than average
respondents look for celebration over relaxation when eating out with friends
54.67%
Celebration
Fun
51%
208842
Celebration
55%
225588
Relaxation
8%
34048
Comfort
2%
30646