Digital and Pop Culture Trends
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Digital and Pop Culture Trends
User responses
465525
Survey Type
Market Research
Audience
All audience
Top Insight
- Interest in food and beverage promoting togetherness surged last year, growing by 47% YoY in consumer interest.
- Reconnection, up by +32% YoY in consumer interest, offers a chance for people to rebuild relationships with friends, family, and culture.
- Memory creation, inspired by viral social media trends on TikTok and Instagram, has rapidly grown by 125% YoY.
1.
When consuming foods and beverages in a social setting, which of these aspects do you care for? (Select all that apply)
Insight
1.5X
More than average
respondents care about togetherness in social food moments.
52.72%
Togetherness
Memory creation
13%
6909
Togetherness
53%
27876
Reconnection
37%
19340
2.
What experiences do you look for when eating out with friends? (Select all that apply)
Insight
6.6X
More than average
respondents look for celebration over relaxation when eating out with friends
54.67%
Celebration
Fun
51%
208842
Celebration
55%
225588
Relaxation
8%
34048
Comfort
2%
30646