CART (AI pioneer)
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CART (AI pioneer)
User responses
120 884
Survey Type
Purchase Behavior
Audience
All audiences
Top Insight
- Espresso it’s the most popular coffee flavor in food services establishments with 68% of total responses
- Matcha and Coconut are the top emerging flavors for coffee consumers in food services
- Visual presentation and Latte art is the top influencing factor for a consumer purchase in food services establishments
1.
Which of the following core coffee flavors do you find most appealing when dining out or visiting food service establishments? (Select up to three)
Insight
Espresso it's 3.5 times more popular than vanillaX
More than average
68.24%%
Espresso
Traditional (Classic roast)
7.23%
3,711
Espresso
68.24%
35,001
Mocha
14.33%
7,348
Vanilla
19.54%
10,024
Caramel
16.61%
8,521
Hazelnut
5.75%
2,951
2.
Among the following emerging coffee flavors, which ones would you be interested in trying during your visits to food service establishments? (Select up to three)
Insight
Matcha it's 1.6 times more popular than MapleX
More than average
31,96%
Matcha
Pumpkin Spice
22.49%
4,582
Coconut
28.55%
5,816
Lavender
19.87%
4,047
Maple
19.78%
4,030
Cardamom
6.61%
1,347
Matcha
31.96%
6,510
3.
When choosing a coffee beverage at a food service establishment, how important are the following factors to you? (Scale: 1 = Not Important, 5 = Very Important)
Insight
Limited-time season offerings are 2.3 more important than sustainability and ethical sourcingX
More than average
44,82%
Artisanal presentation and latte art
Sustainability and ethical sourcing
7.64%
1,213
Customization options (e.g., milk alternatives, sweeteners)
24.66%
3,916
Specialty coffee blends
5.32%
845
Artisanal presentation and latte art
44.82%
7,117
Limited-time seasonal offerings
17.55%
2,787
4.
Which coffee trends do you believe have the potential to enhance the food away from home (FAFH) coffee experience? (Select up to three)
Insight
Consumers prefer cold brew variations 7.6 more times than nitro coffeeX
More than average
91,01%
Cold brew variations
Nitro coffee on tap
11.96%
1,865
Cold brew variations
91.01%
14,191
Single-origin coffee options
5.42%
845
Functional ingredients (e.g., adaptogens, CBD)
2.82%
440
Interactive coffee brewing experiences (e.g., pour-over bars)
1.8%
280
5.
When considering a coffee purchase at a food service establishment, which of the following factors would influence your decision the most? (Select one)
Insight
Visual presentation it's 4.5 times more relevant than brand reputation and familiarityX
More than average
50.92%
Visual presentation and latte art
Menu descriptions and flavor profiles
3.28%
572
Recommendations from staff or baristas
5.67%
991
Visual presentation and latte art
50.92%
8,892
Availability of limited-time seasonal specials
28.72%
5,016
Brand reputation and familiarity
11.41%
1,992