Canada: Savory Snack Product Innovation
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Canada: Savory Snack Product Innovation
User responses
44,044
Survey Type
Product Innovation
Audience
All audiences
Top Insight
- Most respondents typically consume savory snacks on weekends
- Crackers it’s the most popular savory snack category
- Garlic it’s the flavor/ingredient more respondents would like to try in a new snack product
1.
When do you typically consume savory snacks?
Insight
Respondents consume savory snacks 33% more on weekends than weekdaysX
More than average
50.47%
Weekends (Saturday or Sunday)
Weekdays (Monday to Friday)
37.92%
4,729
Weekends (Saturday or Sunday)
50.74%
6,294
Both weekdays and weekends
11.62%
1,449
2.
Which of the following savory snack categories do you enjoy the most? (Select all that apply)
Insight
Respondents enjoy crackers 1.6 times more than popcornX
More than average
46.19%
Crackers
Chips
27.44%
12,087
Popcorn
28.1%
12,377
Pretzels
24.72%
10,887
Crackers
46.19%
20,342
3.
How likely will you try a new product with one of the following flavors/ingredients?
Insight
Respondents are 4.6 times more likely to try a new product with garlic than with basilX
More than average
51.29%
Garlic
Cheddar
31.59%
2,513
Garlic
51.29%
4,080
Basil
10.94%
870
Miso
6.18%
492
4.
What type of flavors would you like to see in new savory snack products? (Select all that apply)
Insight
Respondents would like to see smoky flavor 1.4 times more than barbecue in new savory snacksX
More than average
50.03%
Spicy
Spicy
50.03%
4,268
Sweet and Savory
1.68%
143
Herbs and Garlic
1.78%
152
Barbecue
26.4%
2,252
Cheese and Onion
1.92%
164
Tangy and Sour
0.22%
19
Smoky
38.12%
3,252
Buttery
8.44%
720
5.
What is your adoption of natural and healthier ingredients in savory snacks?
Insight
More than 46% of respondents have high adoption of natural and healthy ingredientsX
More than average
46.3%
High Adoption
High Adoption
46.3%
4,451
Medium Adoption
29.29%
2,816
Low Adoption
24.4%
2,346