Brazil: Savory Snack Product Innovation
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Brazil: Savory Snack Product Innovation
User responses
68,695
Survey Type
Product Innvoation
Top Insight
- Barbecue it’s the flavor most respondents would like to see in new savory snacks
- Popcorn it’s the most popular savory snack category
- Garlic it’s the flavor/ingredient more respondents would like to try in a new snack product
1.
When do you typically consume savory snacks?
Insight
Respondents consume savory snacks 30% more on weekends than weekdaysX
More than average
56.37%
Weekends (Saturday or Sunday)
Weekdays (Monday to Friday)
43.05%
15,427
Weekends (Saturday or Sunday)
56.37%
20,203
Both weekdays and weekends
0.58%
208
2.
Which of the following savory snack categories do you enjoy the most? (Select all that apply)
Insight
Respondents enjoy popcorn 7.1 times more than crackersX
More than average
87.79%
Popcorn
Chips
7.03%
4,826
Popcorn
87.79%
60,310
Pretzels
0.62%
426
Crackers
12.31%
8,459
3.
How likely will you try a new product with one of the following flavors/ingredients?
Insight
Respondents are 4.7 times more likely to try a new product with garlic than with basilX
More than average
54.45%
Garlic
Cheddar
31.31%
3,115
Garlic
54.45%
5,418
Basil
11.5%
1,144
Mayo
2.74%
273
4.
What type of flavors would you like to see in new savory snack products? (Select all that apply)
Insight
Respondents would like to see barbecue flavor 39% more than spicy in new savory snacksX
More than average
43.43%
Barbecue
Spicy
31.15%
1,393
Sweet and Savory
5.19%
232
Herbs and Garlic
0.6%
27
Barbecue
43.43%
1,942
Cheese and Onion
7.29%
326
Tangy and Sour
0.04%
2
Smoky
5.99%
268
Buttery
13.66%
611
5.
What is your adoption of natural and healthier ingredients in savory snacks?
Insight
More than 39% of respondents have high adoption of natural and healthy ingredientsX
More than average
39.4%
High Adoption
High Adoption
39.4%
Medium Adoption
35.67%
Low Adoption
26.93%