AU: Savory Snack Product Innovation
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Savory Snack Product Innovation
User responses
35,896
Survey Type
Product Innovation
Audience
All audiences
Top Insight
- Most respondents would try a new product with garlic
- Crackers it’s the most popular savory snack category
- Spicy (closely followed by smoky) it’s the main flavor respondents would like to see in new savory snacks
1.
When do you typically consume savory snacks?
Insight
Respondents consume savory snacks 44% more on weekends than weekdaysX
More than average
51.94%
Weekends (Saturday or Sunday)
Weekdays (Monday to Friday)
35.87%
3,946
Weekends (Saturday or Sunday)
51.94%
5,714
Both weekdays and weekends
12.19%
1,341
2.
Which of the following savory snack categories do you enjoy the most? (Select all that apply)
Insight
Respondents enjoy crackers 2.2 times more than popcornX
More than average
56.6%
Crackers
Chips
23.91%
8,581
Popcorn
25.45%
9,134
Pretzels
17.37%
6,234
Crackers
56.6%
20,318
3.
How likely will you try a new product with one of the following flavors/ingredients?
Insight
Respondents are 3.9 times more likely to try a new product with garlic than with basilX
More than average
53.83%
Garlic
Cheddar
20.45%
1,113
Garlic
53.83%
2,930
Basil
13.67%
744
Miso
12.05%
656
4.
What type of flavors would you like to see in new savory snack products? (Select all that apply)
Insight
Respondents would prefer to see spicy flavor 1.7 times more than barbecue in new savory snacksX
More than average
46.38%
Spicy
Spicy
46.38%
3,059
Sweet and Savory
1.12%
74
Herbs and Garlic
1.41%
93
Barbecue
26.81%
1,768
Cheese and Onion
1.96%
129
Tangy and Sour
0.26%
17
Smoky
44.11%
2,909
Buttery
6.94%
458
5.
What is your adoption of natural and healthier ingredients in savory snacks?
Insight
More than 42% of respondents have high adoption of natural and healthy ingredientsX
More than average
42.9%
High Adoption
High Adoption
42.9%
4,275
Medium Adoption
14.5%
1,445
Low Adoption
42.59%
4,245