Win at retail with sell-in stories buyers trust
Turn every shelf into a sales opportunity with food retail sales enablement solutions built on real-time retail intelligence and shopper demand.
Retail sales challenges
Retail teams are fighting for shelf space, buyer attention, and credibility, and enablement breaks down fast when data lags. When insights come from delayed POS reports or broad category averages, teams struggle to:
- Prove category leadership, with current demand signals that defend space and steer the conversation.
- Earn retailer confidence, by answering objections with evidence, not assumptions.
- Make smarter shelf and merchandising calls, across products, claims, and pack formats.
- Focus on the right channels and partners, based on where demand is actually emerging.
- Localize by retailer and region, because what wins in one banner rarely copies cleanly to another.
How our retail sales enablement solution works
Tastewise turns real-time consumption, menu, and retail data into practical guidance that sales and marketing teams can use every day. Here’s how the platform supports retail sales enablement across shelf, shopper, and sell-in execution:
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CPG category management
Lead retailer conversations with category narratives that build confidence and authority. Data-backed insights highlight demand shifts, growth gaps, and whitespace opportunities to defend and expand shelf space.
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Shelf planning
Make smarter assortment and planogram decisions with confidence. Performance insights show which products, pack sizes, and claims win by channel, helping teams prioritize the right SKUs and improve shelf results.
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Merchandising strategy
Design merchandising strategies that drive measurable impact. Identify high-value cross-merchandising and in-store adjacency opportunities, plus the right timing to activate them, to grow basket size and retailer performance.
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Shopper segmentation
Understand who your shoppers really are and what moves them. Deep audience insight reveals needs, habits, and mindset, turning segmentation into activation and promotion ideas that resonate.
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Sales story building
Turn insights into retailer-ready sell-in stories. Bring category, shopper, and product signals together in presentations for line reviews and joint business planning, helping justify shelf space, secure new items, and strengthen partnerships.
Integrations that keep you in flow
Tastewise connects with your existing commercial stack, so shelf, category, and shopper insights land directly in the tools your teams already use.
- Salesforce CRM. Bring category, shopper, and retailer insights into your sales pipeline.
- Microsoft Teams. Share real-time retail intelligence with sales and category teams.
- Power BI. Visualize category, shopper, and shelf insights alongside core retail metrics.
- API integration. Feed Tastewise data into internal analytics and retail systems.
- OpenAI / ChatGPT / Copilot. Turn insights into retailer-ready talking points and presentations.
Ready to defend shelf space and drive measurable retail growth?
Book a demo to see Food Retail Sales Enablement in action.
FAQ
Tastewise helps sales teams walk into retailer conversations with evidence. The platform turns shopper and consumer demand signals into sell-in materials that are easier to defend: what is growing in a specific region, which occasions are driving it, and where the category has room to expand. It is built for food and beverage, so the story stays tied to real consumption behavior, not generic “consumer sentiment.”
Yes, when it is grounded in the right data. Tastewise’s GenAI layer helps teams turn insights into buyer-ready output faster: clear narratives, talking points, and draft-ready content for decks and emails. It does not replace strategy, but it can remove the busywork, so a team spends less time formatting slides and more time sharpening the actual argument.
It can, because sell-in is often about what is coming next, not what already happened. Traditional sales data is useful, but it is backward-looking. Predictive demand signals help teams spot where consumption is moving, then adjust assortment and innovation pitches accordingly. That can mean fewer bets on products that will stall, and more focus on items that match emerging occasions.
Retailers want confidence that a new item will earn its space. The strongest pitches usually answer three questions: who is it for, what problem does it solve, and why this retailer, in this market, right now. Tastewise helps teams build that category growth story by connecting the product to a real demand pocket and showing the context behind it, not just a claim that it is “on trend.”
Most CPG category management tools tell teams what sold. Tastewise helps explain why it sold: the occasions, the attributes, the claims, and the consumption patterns pulling demand. That context makes category decisions less mechanical and more strategic, from assortment discussions to adjacency opportunities and cross-merchandising ideas that actually match how people shop and eat.
Promotions work better when they match a usage moment. Instead of only targeting demographics, teams can design promos around occasions, like quick weeknight dinners, lunchbox add-ons, or high-protein breakfasts. When the “when and why” is clear, end-caps, bundles, and messaging get easier to align with how shoppers make decisions in the aisle.
Both. Marketing can use it to understand the consumer truth behind a message, and sales can use it to translate that truth into a retailer-ready value story. In practice, it helps teams stay aligned, because they are working from the same demand signals and the same definition of what “growth opportunity” actually means.