Grow with AI‑powered consumer marketing
Define your audience and decode competitor moves. Turn insights into campaigns and content that move consumers and build retailer confidence, with a data-driven consumer marketing solution.
Consumer marketing challenges
Food and beverage teams face shifting tastes, fierce competition, and lagging data.
When the research lags or relies on tiny samples, it becomes hard to:
- Pinpoint the consumers that drive growth, and the explainable reasons they choose you.
- See the full market picture, across regions, segments, and competitors, so whitespace is real.
- Strengthen positioning with conviction, using evidence you can sell-in internally.
- Create content that performs repeatably, with proof by channel and retailer.
- Build repeat purchase and loyalty, by understanding real cadence, triggers, and timing.
How our consumer marketing solution works
Tastewise turns vast amounts of consumer data into clear marketing intelligence that powers brand strategy and campaigns, moving consumers and building retailer confidence. Here’s how the platform addresses key pain points:
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Consumer segmentation
Identify and prioritize your best audiences. Custom Audiences reveals the demographics, behaviors, and motivations of your ideal consumers, with drivers you can defend.
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Competitive landscape analysis
Define where to play. Uncover competitive, customer, and regional insights to see how your brand stacks up and identify the strongest growth opportunities by comparing pricing, flavors, nutrition, and market trends.
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Brand positioning strategy
Develop a compelling story. Align your product and brand with what consumers value today, and refine messaging, packaging, and flavour profiles using real consumption data.
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Purchase frequency optimization
Drive repeat purchases. Identify the right cadence for promotions and reorders by analyzing when and how often consumers buy similar products, thereby increasing loyalty and lifetime value.
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Campaign and content creation
Activate ideas that resonate. Identify creators and influencers aligned with key consumer segments, and generate data-backed campaign concepts, assets, and imagery that drive engagement across retail and digital channels.
Integrations that keep you in flow
Tastewise connects seamlessly with your existing tools, so consumer insights flow directly into campaign planning, content creation, and activation.
Salesforce CRM. Bring consumer insights straight into your CRM.
Microsoft Teams. Share real-time data directly in team chats.
API Integration. Feed Tastewise data into your internal systems.
OpenAI / ChatGPT & CoPilot. Power your GenAI agents with Tastewise intelligence.
Power BI. Visualise trends and performance in one dashboard.
Ready to unlock growth with data‑driven consumer marketing?
Book a demo today and see how Tastewise can help you define your audience, outsmart competitors and create content that converts.
FAQ
Consumer marketing represents the shift from selling to businesses (B2B) to engaging the person eating your food. It leverages behavioral data to align your brand’s story with consumers’ actual cravings, values, and dining moments.
Key categories of consumer marketing tools include social listening hubs, CRM platforms, and predictive intelligence. Tastewise replaces disjointed tools by combining real-time social, menu, and recipe data into one purpose-built and execution-focused Generative AI platform for food brands.
Tastewise is built on a specialized food and beverage dataset. We use AI to translate billions of real eating moments into clear marketing decisions, what to say, who to say it to, and where it will land. The output is execution-ready, audiences, claims, creative angles, and trend proof, so teams can move with conviction because the strategy is grounded in what people actually eat and talk about, not guesses.
Tastewise use global CPG brands, ingredient suppliers, and restaurant chains. Specifically, Brand Managers, Consumer Insights Leads, and R&D teams rely on our data to validate product concepts and craft relevant marketing narratives.
A consumer and marketing insights solution is software that bridges the gap between raw data and decisions. Instead of slow surveys (claimed behavior), it analyzes observed behavior, what people actually cook, order, and post, giving you clarity without the 6-week wait.
Absolutely. Our AI spots trends before they peak. We identify whitespace opportunities, unmet consumer needs in specific diets, ingredient pairings, or functional benefits, giving your brand a first-mover advantage in the market.
Yes. Tastewise uses food and beverage specific signals, including restaurant menus and social conversations, to map competitor performance. It shows where they are winning attention, where relevance is slipping, and which opportunities are being left on the table. The practical part: you can translate those gaps into what to launch, what to say, and which audience to prioritize next.
ROI comes from speed and risk & spend reduction. Testewise cuts research time from months to minutes and prevents failed launches by validating marketing claims against real-time consumption data, ensuring every dollar spent targets actual demand.
Traditional tools rely on what people say (surveys). Tastewise analyzes what people do. It’s the difference between a static, outdated PDF report and a live feed of consumer reality powered by Food Intelligence AI.
Unlike static customer lists (CRMs), Tastewise is a dynamic intelligence engine. We don’t just store data; our TasteGPT analyzes live signals to explain the context and motivation behind consumer choices, driving smarter segmentation.