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In this eBook:
- The Rise of Ultra-Processed Foods – How consumer skepticism is reshaping the market
- Exclusive Data & Insights – What consumers really think about ultra-processed foods (UPFs)
- Key Growth Areas – The shift toward whole ingredients, transparency, and functional claims
- Actionable Strategies for Brands – How to reformulate, reposition, and lead the change
Consumer behavior is shifting—are you ready?
- Over half of daily calories in the U.S. come from ultra-processed foods. But as awareness of health risks rises, brands must act fast.
- Consumers are cutting back – 54.33% avoid UPFs for weight management
- Ingredient transparency matters – 83.93% say processing level determines healthiness
- Surprising trends emerge – “Made with whole ingredients” claims increase brand switching by 94.15%
- Consumers want real food – “Local produce” messaging is 16.4x more compelling than sustainability claims
- UPFs are under scrutiny – 79.69% of consumers associate Coca-Cola with ultra-processed foods
- Reformulation wins market share – Consumers prefer vegan claims 1.9x more than generic plant-based messaging
The Push for Transparency & Cleaner Labels
How Brands Can Stay Ahead
- Reformulate & Reposition – Swap artificial additives for whole ingredients
- Capitalize on Demand – Highlight transparency, simple labels & functional benefits
- Own the Recipe Space – Offer UPF-free meal ideas to strengthen brand loyalty
