5 Health & Nutrition Trends Every Brand Needs to Know in 2025
Consumers are choosing food that meets specific goals like focus, hydration, and hormone balance. These are the trends driving the movement.
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In this eBook:
- How AI is transforming foodservice roles, from the kitchen to the C-suite
- The rise of modular thinking in menus, infrastructure, and teams
- What today’s consumers expect (and co-create) in real time
- How leading brands scale innovation without the bottlenecks
- The new formula for standout dining experiences in 2025
Why Nutrition Is Getting Personal
In 2025, nearly 93% of consumers want food that supports personal health goals, not just flavor or convenience. Shoppers are seeking energy, focus, digestion, and hormonal support in everyday products, from snacks to wine.
They’re choosing earlier in the journey, using reviews, labels, and social content to compare benefits before brand or taste. For CPGs and retailers, personalization isn’t optional, it’s a strategy.
Women’s health is driving the center of the plate, from pregnancy nutrition to daily energy.
Survey Insights:
- 29.1% – Energy & fatigue management
- 22.6% – Weight management
- 20.5% – Gut health
- 14.8% – Mental clarity & stress
- 13.1% – Hormonal balance
High-protein, low-carb diets lead nutritional approaches, and 65.6% prioritize pregnancy & postpartum care.
Women’s Health Is Shaping Innovation
Functional Beverages Lead the Charge
Hydration isn’t just quenching thirst, it’s about focus, gut support, and lasting energy.
- 86% drink functional beverages in the morning, replacing coffee & energy drinks
- 49.3% cite energy as the top reason for hydration products
- 63.7% seek gut health benefits from drinks
- Potassium beats magnesium & sodium as the most trusted electrolyte
The functional beverage market is valued at US$229.75B in 2025, projected to hit US$329.68B by 2030 (CAGR 7.49%).