Expo West 2026 Trends Report On Innovation Drivers

Download the Expo West report that breaks down the trends with real consumer validation and clear commercial signals. Built on exclusive Tastewise data, it shows what to act on now.

+160% growth in GLP-1-driven eating
+72% increase in clean protein demand
+83% rise in sour flavor adoption

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What’s in the Expo West 2026 trends report?

A clear breakdown of the most important food and CPG trends backed by real consumer behavior data.

The shift from ingredients to function

Consumers are no longer asking what’s in a product, but what it does for them, reshaping how brands position value and benefits.

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The rise of functional formats

From beverages to gummies, format is now driving adoption as much as the functional benefit itself.

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The ingredients gaining real traction

Clean protein, fiber, dates, and emerging fats are scaling fast, with clear signals on what’s driving adoption.

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The trends with commercial upside

Each trend is translated into what to act on, where the white space is, and how to win in-market.

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Turn Expo West 2026 trends into action

Get the full breakdown of the trends shaping 2026 and the signals behind them. See what’s driving demand, where the opportunity is, and how to act on it.

Download the Expo West 2026 report

Frequently asked questions about the Expo West 2026 trends

01.What are the top Expo West 2026 trends?

The top Expo West 2026 trends include clean protein, GLP-1-driven eating, functional beverages, gut health upgrades, and sour flavor adoption, all backed by measurable consumer growth signals.

02.How is GLP-1 influencing food trends in 2026?

GLP-1 is reshaping food behavior by prioritizing satiety, blood sugar balance, and portion control, driving demand for protein, fiber, and functional formats.

03.Why is clean protein growing so fast?

Clean protein is gaining traction because consumers want both high protein and transparency in sourcing, making it a key differentiator in 2026.

04.What role do functional beverages play in 2026 trends?

Functional beverages are one of the fastest-growing formats, combining convenience, taste, and health benefits, and acting as a primary delivery format for multiple trends.

05.Is this report only about Expo West 2026?

No. While the report is anchored in Expo West 2026, it focuses on broader food and CPG trends validated by real consumer data across the U.S. market.

06.How can CPG brands use Mother’s Day food trend data to win retail listings?

Tastewise tracks over 39,000 people and 47,000 social posts tied to the Mother’s Day occasion, giving CPG teams a precise read on which flavors, formats, and consumer motivations are driving demand. Berry and chocolate-forward celebration multipacks, coffee-anchored gift bundles, and cannoli or madeleine formats all have strong signal heading into 2026. The report includes the demand scores and occasion relevance data needed to build a retailer sell-in story backed by real consumer behavior.