Vanilla trends - consumption analysis and statistics 2024 report
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Vanilla have by over the past year
- restaurants offer Vanilla on their menus
- The fastest rising consumer need for Vanilla is
- The dominating diet for Vanilla is
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Trend performance of vanilla
Trend analysis over time and across social, menus and recipes
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Diets
The dietary references with vanilla over time
Most popular vanilla dishes
Most popular vanilla posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Vanilla Trends in 2024: Consumption and Growth
Vanilla trends have shown positive growth, with social conversations increasing by 0.62% over the past year. This beloved ingredient is present in 37.66% of restaurant menus. Protein-related consumer needs have spurred a rise in vanilla’s popularity, particularly in vegan dishes where it features prominently.
Vanilla’s Role in Both Classic and Innovative Flavors
Classic pairings such as vanilla with chocolate, berries, and almond continue to drive demand. Meanwhile, vanilla is now expanding into health-focused markets, pairing with alternative sweeteners like date sugar and appearing in protein-rich offerings, making it a key ingredient in indulgent and functional products alike.
Adaptable consumer messaging that converts
“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”
Customer centricity from vision to execution
“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”
Scalable foodservice strategies that deliver
“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”
End to end process and project elevation
“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”
Pioneering trends before they hit mainstream
“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”
Optimised ROI, reduced spend: marketing done right
50% Increase
Saved On First Drafts
15% Reduction
In Content Production Costs
15x Increase
In Consumer Engagement
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Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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