Food Trends Highlights
Top 4 restaurant dishes Most popular soft serve dishes in restaurants See More
The Lumpia Company (Oakland, California)
Momofuku Ccdc (Chinatown, District Of Columbia)
Joan's On Third Studio City (Studio City, California)
Milkcow Los Angeles (Pasadena, California)
Top rising variations The fastest rising ingredients, flavors, drinks etc with soft serve See More
Percentage of restaurants that serve soft serve Restaurants

2.04%

5,611 of 274,982 Restaurants
Percentage of all online soft serve recipes Online Recipes

0.01%

288 of 3,721,964 Recipes
Overview
soft serve Growth Over Time How soft serve has risen or fallen in popularity over the past year
Jan '19Feb '19Mar '19Apr '19May '19Jun '19Jul '19Aug '19Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '2000.0250.050.0750.10.125
Year Over Year
Soft Serve growth or decline vs one year ago
-19.66%
Yearly Eating Frequency
Average yearly consumption of soft serve per consumer
1.81
The percentage of the average American diet that soft serve represents Share of Plate
The popularity of soft serve at home vs at restaurants. The dashed black line represents the breakdown of the industry average Eating In VS. Eating Out
  • Eat In
  • Market Avg.
  • Eat Out
Percentage of restaurants that serve soft serve Restaurants

2.04%

5,611 of 274,982 Restaurants
Percentage of all online soft serve recipes Online Recipes

0.01%

288 of 3,721,964 Recipes
Innovation Analysis
The most popular ingredients, flavors, and variations for soft serve, as well as the food and beverage combinations trending and fading over the past year
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1soft serve
32.83%
#2gelato
22.67%
#3ice cream
22.67%
#4frosting
9.45%
#5pastry
4.39%
#6cake
2.04%
#7cookies
1.97%
#8bread
1.38%
#9waffles
1.27%
#10caramel
1.21%
Fastest Rising bakery and desserts Ingredients
#1cinnamon buns
#2coffee cake
#3fried dough
#4potato bread
#5flourless chocolate cake
#6cake
50.80%
#7bread
31.04%
#8pastry
15.78%
#9cookies
11.07%
#10waffles
10.17%
Fastest Falling bakery and desserts Ingredients
#2caramel
16.13%
#3ice cream
2.91%
#4gelato
2.91%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
28.7%
#2matcha
28.09%
#3vanilla
25.14%
#4sesame
4.9%
#5salt
4.8%
#6cinnamon
2.63%
#7mint
1.85%
#8cocoa
1.46%
#9lavender
1.32%
#10garlic
0.93%
Fastest Rising spices and herbs Ingredients
#1dill
#2thai basil
#3lemon pepper
#4galangal
#5sumac
#6cocoa
#7garlic
60.23%
#8cinnamon
56.84%
#9vanilla
34.55%
#10chocolate
23.08%
Fastest Falling spices and herbs Ingredients
#2sesame
40.31%
#3matcha
18.88%
#4lavender
7.74%
#5mint
7.74%
dairy Trends Highlights the most popular dairy ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cream
56.01%
#2milk
20.63%
#3butter
7.22%
#4cheese
5.46%
#5custard
3.96%
#6yogurt
2.62%
#7double creme
1.46%
#8selles-sur-cher cheese
1.08%
#9cream cheese
0.87%
#10condensed milk
0.69%
Fastest Rising dairy Ingredients
#1yogurt
#2condensed milk
#3selles-sur-cher cheese
#4cream cheese
58.15%
#5cheese
54.66%
#6butter
25.66%
#7custard
12.76%
#8cream
7.42%
Fastest Falling dairy Ingredients
#2double creme
24.88%
#3milk
6.01%
food Trends Highlights the most popular food ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top food Ingredients
#1ice
61.5%
#2meats
10.47%
#3seafood
6.43%
#4chips
4.59%
#5sandwich
3.48%
#6burger
2.99%
#7brownie
2.84%
#8salad
2.63%
#9cheese cake
2.63%
#10pizza
2.37%
Fastest Rising food Ingredients
#1soft drinks
#2sandwich
#3pizza
#4salad
78.75%
#5seafood
48.13%
#6meats
39.69%
#7cheese cake
9.75%
#8chips
4.84%
#9ice
4.36%
Fastest Falling food Ingredients
#2burger
26.96%
#3brownie
6.67%
fruits Trends Highlights the most popular fruits ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1berries
32.03%
#2strawberries
20.91%
#3pineapple
10.07%
#4bananas
8.17%
#5mango
6.67%
#6orange
4.8%
#7cherries
4.51%
#8lemon
4.51%
#9blueberries
4.29%
#10watermelon
3.56%
Fastest Rising fruits Ingredients
#1goji berries
#2gooseberry
#3sour cherries
#4kumquat
#5dried cranberries
#6cherries
#7strawberries
44.97%
#8orange
42.85%
#9berries
35.36%
#10blueberries
28.84%
Fastest Falling fruits Ingredients
#2watermelon
30.81%
#3lemon
28.04%
#4pineapple
0.54%
beverages Trends Highlights the most popular beverages ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1tea
29.53%
#2coffee
23.74%
#3green tea
11.53%
#4boba
8.97%
#5latte
5.89%
#6milkshake
5.21%
#7juice
5.02%
#8matcha green tea
3.72%
#9water
2.98%
#10soda
2.85%
Fastest Rising beverages Ingredients
#1ginger beer
#2vegetable juice
#3soft drinks
#4dr pepper
#5bottled water
#6water
#7milkshake
#8boba
68.94%
#9latte
66.06%
#10coffee
34.27%
Fastest Falling beverages Ingredients
#2matcha green tea
38.5%
#3green tea
34.65%
#4tea
0.25%
condiments Trends Highlights the most popular condiments ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1honey
20.81%
#2peanut butter
15.63%
#3nutella
15.23%
#4syrup
10.53%
#5chili
7.89%
#6oil
7.34%
#7paste
6.7%
#8jelly
6.14%
#9olive oil
5.02%
#10chocolate sauce
4.7%
Fastest Rising condiments Ingredients
#1peanut butter
73.87%
#2syrup
70.94%
#3chili
51.56%
#4jelly
50.96%
#5nutella
35.62%
#6paste
25.20%
#7olive oil
18.61%
#8oil
7.14%
Fastest Falling condiments Ingredients
#2chocolate sauce
42.34%
#3honey
28.11%
grains Trends Highlights the most popular grains ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1cereal
34.08%
#2fruity pebbles
15%
#3rice
11.79%
#4corn flakes
10.91%
#5shells
5.93%
#6noodles
4.97%
#7pasta
4.89%
#8granola
4.73%
#9oats
4.73%
#10malt
1.92%
Fastest Rising grains Ingredients
#1brown rice
#2macaroni
#3polenta
#4farro
#5rice noodles
#6granola
#7oats
76.82%
#8pasta
72.98%
#9shells
23.01%
#10rice
7.63%
Fastest Falling grains Ingredients
#2malt
87.42%
#3fruity pebbles
53.87%
#4cereal
20.28%
#5noodles
16.97%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
34.82%
#2peanuts
17.9%
#3almonds
17.16%
#4pistachios
7.59%
#5hazelnuts
4.79%
#6pecans
4.62%
#7cashews
4.13%
#8chestnuts
2.56%
#9coconut flakes
2.31%
#10walnuts
2.15%
Fastest Rising nuts and seeds Ingredients
#1hemp seeds
#2marcona almonds
#3pistachios
#4sunflower seeds
#5peanuts
77.49%
#6pecans
47.61%
#7chestnuts
23.01%
#8almonds
6.62%
#9coconut
5.29%
Fastest Falling nuts and seeds Ingredients
#2walnuts
30.81%
#3hazelnuts
23.12%
#4cashews
16.97%
#5coconut flakes
4.2%
vegetables Trends Highlights the most popular vegetables ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1beans
23.8%
#2corn
12.75%
#3pumpkin
11.59%
#4sun-dried tomatoes
10.07%
#5soy
9.27%
#6potatoes
8.56%
#7mushrooms
7.4%
#8olives
6.06%
#9greens
5.7%
#10tomatoes
4.55%
Fastest Rising vegetables Ingredients
#1bamboo shoots
#2pinto beans
#3garbanzos
#4split peas
#5russet
#6greens
#7tomatoes
#8potatoes
#9soy
62.24%
#10mushrooms
31.10%
Fastest Falling vegetables Ingredients
#2corn
44.65%
#3sun-dried tomatoes
24.52%
#4beans
2.55%
#5pumpkin
1.15%
alcohol Trends Highlights the most popular alcohol ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1cocktail
30.98%
#2beer
24.44%
#3rose
12.55%
#4wine
9.41%
#5bitters
6.27%
#6bourbon
2.88%
#7mimosa
2.75%
#8rum
2.75%
#9old fashioned
1.96%
#10margarita
1.83%
Fastest Rising alcohol Ingredients
#1old fashioned
#2margarita
#3mimosa
77.92%
#4beer
74.63%
#5wine
48.27%
#6rose
30.24%
#7rum
23.01%
#8bourbon
15.32%
#9cocktail
12.58%
#10bitters
3.79%
Fastest Falling alcohol Ingredients
#1whiskey
62.26%
#2coconut rum
53.87%
#3gin
30.81%
#4liqueur
30.81%
#5sake
7.74%