Highlights
Top 4 restaurant dishes Most popular soft serve dishes in restaurants See More

Soft Serve Ice Cream

Matcha Cafe Maiko Rh (Rowland Heights, California)

$5.50

Croissant Butter Soft Serve

Supermoon Bakehouse (New York, New York)

$11.00

Soft Serve Fruit Parfait

Chloe's Fruit (New York, New York)

$5.00

Cereal Milk Soft Serve

Milk Bar Los Angeles (Los Angeles, California)
Top rising variations The fastest rising ingredients, flavors, drinks etc with soft serve See More
#1water
46.40%
#2pasta
36.11%
#3noodles
31.33%
#4sandwich
29.42%
#5juice
27.31%
#6fish
26.29%
#7prawns
24.80%
#8shrimp
24.80%
#9rice
21.31%
#10pecans
19.00%
Percentage of restaurants that serve soft serve Restaurants

24.46%

66,726 of 272,783 Restaurants
Percentage of all online soft serve recipes Online Recipes

0.5%

20,920 of 4,201,050 Recipes
Overview
soft serve Growth Over Time How soft serve has risen or fallen in popularity over the past year
Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '19Jun '19Jul '19Aug '19Sep '19Oct '19Nov '19Dec '1900.250.50.7511.251.51.7522.252.52.75
Year Over Year
Soft Serve growth or decline vs one year ago
-29.4%
Yearly Eating Frequency
Average yearly consumption of soft serve per consumer
2.38
The percentage of the average American diet that soft serve represents Share of Plate
The popularity of soft serve at home vs at restaurants. The dashed black line represents the breakdown of the industry average Eating In VS. Eating Out
  • Eat In
  • Market Avg.
  • Eat Out
Percentage of restaurants that serve soft serve Restaurants

24.46%

66,726 of 272,783 Restaurants
Percentage of all online soft serve recipes Online Recipes

0.5%

20,920 of 4,201,050 Recipes
Innovation Analysis
The most popular ingredients, flavors, and variations for soft serve, as well as the food and beverage combinations trending and fading over the past year
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1gelato
47.29%
#2frosting
28.02%
#3cake
6.38%
#4cookies
5.14%
#5caramel
3.11%
#6sugar
2.24%
#7waffles
2.12%
#8brownies
1.94%
#9oreos
1.8%
#10candy
1.71%
Fastest Rising bakery and desserts Ingredients
#1hoagie buns
#2sandwich buns
#3kaiser buns
#4sheet cake
#5coconut custard
#6frosting
15.60%
#7sugar
10.30%
#8caramel
2.49%
Fastest Falling bakery and desserts Ingredients
#1wheat bread
85.08%
#2sweet potato pie
79.05%
#3chapatis
73.15%
#4coffee cake
68.51%
#5cinnamon swirl
68.04%
food Trends Highlights the most popular food ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top food Ingredients
#1ice cream
49.95%
#2ice
29.59%
#3meat
5.39%
#4vanilla ice cream
3.38%
#5sandwich
2.72%
#6chips
2.43%
#7seafood
2.11%
#8burger
1.55%
#9eggs
1.42%
#10pizza
1.37%
Fastest Rising food Ingredients
#1dumpling wrappers
#2wonton wrappers
#3red pepper coulis
#4nacho cheese doritos
#5corn tostadas
#6sandwich
29.42%
#7seafood
28.65%
#8eggs
24.78%
#9ice
15.60%
#10pizza
12.98%
Fastest Falling food Ingredients
#1baby ribs
86.58%
#2spinach salad
83.89%
#3wonton soup
66.44%
#4ziti
66.44%
#5tostadas
54.24%
dairy Trends Highlights the most popular dairy ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cream
70.64%
#2cheese
7.48%
#3butter
7.09%
#4milk
6.88%
#5yogurt
1.93%
#6custard
1.79%
#7double creme
1.14%
#8cheddar
0.87%
#9cream cheese
0.85%
#10coconut milk
0.75%
Fastest Rising dairy Ingredients
#1dahi
#2spinach ricotta
#3quesadilla cheese
#4avocado crema
#5indian cheese
#6butter
16.69%
#7cheese
16.47%
#8double creme
14.90%
#9cream
14.48%
#10milk
14.45%
Fastest Falling dairy Ingredients
#1queso blanco
73.15%
#2strawberry yogurt
73.15%
#3queso cheese
49.66%
#4half and half
46.3%
#5sour cream
42.4%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
44.05%
#2vanilla
23.48%
#3salt
7.24%
#4matcha
5.75%
#5cinnamon
4.12%
#6mint
4.06%
#7pepper
3.19%
#8vanilla bean
3.07%
#9garlic
2.78%
#10sesame
2%
Fastest Rising spices and herbs Ingredients
#1za atar
#2dry rub
#3serrano pepper
#4lemon basil
#5lemon thyme
#6garlic
50.12%
#7pepper
26.77%
#8salt
18.17%
#9cinnamon
15.56%
#10vanilla bean
7.61%
Fastest Falling spices and herbs Ingredients
#1celery salt
86.58%
#2spice rub
85.87%
#3jalepeno
80.82%
#4carob
71.23%
#5salt black pepper
63.39%
fruits Trends Highlights the most popular fruits ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1berries
29.14%
#2strawberries
18.31%
#3bananas
11.18%
#4apple
6.81%
#5cherries
6.62%
#6mango
6.56%
#7lemon
5.64%
#8raspberries
5.18%
#9blueberries
4.86%
#10pineapple
3.94%
Fastest Rising fruits Ingredients
#1bitter orange
#2dried fruit
#3dried cranberries
#4kaffir lime
#5sour cherries
#6lemon
10.42%
#7apple
7.60%
#8blueberries
5.91%
#9pineapple
5.73%
Fastest Falling fruits Ingredients
#1kiwi
40.34%
#2mission figs
32.88%
#3melon
32.88%
#4goji berries
28.4%
#5mandarin oranges
27.72%
beverages Trends Highlights the most popular beverages ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
37.61%
#2tea
16.51%
#3milkshake
8.8%
#4green tea
6.98%
#5juice
6.45%
#6water
6.33%
#7espresso
4.83%
#8smoothie
4.38%
#9soda
3.81%
#10boba
3.73%
Fastest Rising beverages Ingredients
#1bottled water
#2mineral water
#3seltzer
#4carrot juice
#5grapefruit juice
#6boba
61.09%
#7water
46.40%
#8juice
27.31%
#9milkshake
17.95%
#10espresso
15.03%
Fastest Falling beverages Ingredients
#1diet dr pepper
66.44%
#2club soda
55.25%
#3sparkling water
52.62%
#4americano
37.35%
#5energy drinks
32.88%
vegetables Trends Highlights the most popular vegetables ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1beans
17.05%
#2peanuts
14%
#3greens
11.48%
#4onion
10.31%
#5potatoes
9.73%
#6tomatoes
9.54%
#7mushrooms
8.67%
#8corn
6.59%
#9pumpkin
6.54%
#10avocado
5.76%
Fastest Rising vegetables Ingredients
#1pepperoncini
#2zucchini squash
#3turnip greens
#4baby beets
#5baby artichokes
#6mushrooms
25.64%
#7pumpkin
25.04%
#8potatoes
18.78%
#9corn
18.34%
#10onion
17.53%
Fastest Falling vegetables Ingredients
#1iceburg lettuce
92.1%
#2peppadew peppers
89.67%
#3wakame
80.82%
#4vine ripened tomatoes
77.63%
#5pea shoots
77.63%
condiments Trends Highlights the most popular condiments ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1nutella
16.06%
#2peanut butter
15.16%
#3honey
13.83%
#4syrup
10.99%
#5chili
9.96%
#6oil
9.78%
#7chocolate sauce
7.31%
#8stuffing
5.92%
#9paste
5.31%
#10caramel sauce
5.13%
Fastest Rising condiments Ingredients
#1mojo sauce
#2salsa roja
#3raspberry vinaigrette
#4raspberry vinegar
#5honey vinaigrette
#6paste
55.37%
#7oil
43.30%
#8chili
24.98%
#9honey
11.97%
#10syrup
11.29%
Fastest Falling condiments Ingredients
#1grenadine
73.15%
#2brown sauce
73.15%
#3avocado cream
61.64%
#4basil olive oil
55.25%
#5vermont maple syrup
46.3%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
28.95%
#2almonds
19.76%
#3pistachios
12.28%
#4pecans
12.07%
#5hazelnuts
7.61%
#6walnuts
6.9%
#7cashews
3.52%
#8macadamias
3.02%
#9macadamia nuts
2.37%
#10coconut flakes
1.29%
Fastest Rising nuts and seeds Ingredients
#1marcona almonds
65.83%
#2cashews
36.58%
#3pecans
19.00%
#4walnuts
14.22%
#5almonds
10.23%
#6macadamia nuts
5.77%
#7hazelnuts
4.05%
#8coconut
3.63%
Fastest Falling nuts and seeds Ingredients
#1flaxseed
55.25%
#2pistachio nuts
32.88%
#3flax seeds
20.45%
#4chia
20.23%
#5coconut flakes
13.14%
meat Trends Highlights the most popular meat ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
24.98%
#2steak
15.48%
#3beef
13.28%
#4bacon
12.41%
#5sausage
10.6%
#6pork
10.6%
#7hot dog
3.14%
#8breasts
2.99%
#9franks
2.75%
#10lamb
2.44%
Fastest Rising meat Ingredients
#1beef sirloin
#2chuck steak
#3flank steak
#4breakfast sausage
#5guanciale
#6franks
77.99%
#7hot dog
46.12%
#8lamb
33.26%
#9sausage
32.28%
#10bacon
30.68%
Fastest Falling meat Ingredients
#1beef sausage
73.15%
#2bison
49.66%
#3canadian bacon
40.34%
#4rotisserie chicken
37.35%
#5corned beef
32.88%
alcohol Trends Highlights the most popular alcohol ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1beer
29.59%
#2cocktail
21.06%
#3wine
15.53%
#4rose
6.99%
#5bourbon
6.67%
#6ale
6.18%
#7rum
4.63%
#8stout
3.09%
#9whiskey
2.6%
#10margarita
2.36%
Fastest Rising alcohol Ingredients
#1ginger liqueur
#2ketel one
#3golden ale
#4session beer
#5dry stout
#6rum
49.43%
#7whiskey
48.93%
#8bourbon
29.20%
#9stout
22.40%
#10wine
16.19%
Fastest Falling alcohol Ingredients
#1witbier
77.63%
#2fruit beer
71.23%
#3cointreau
61.64%
#4smirnoff
59.73%
#5riesling
53.31%
grains Trends Highlights the most popular grains ingredients with soft serve, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1rice
23.47%
#2pasta
19.34%
#3cereal
12%
#4fruity pebbles
8.48%
#5noodles
8.07%
#6shells
8.07%
#7oats
5.58%
#8malt
4.45%
#9oatmeal
4.34%
#10granola
4.34%
Fastest Rising grains Ingredients
#1chow mein noodles
#2israeli couscous
#3orzo
#4rigatoni pasta
#5wild rice
#6oats
83.28%
#7oatmeal
50.70%
#8pasta
36.11%
#9noodles
31.33%
#10granola
24.13%