Snack trend overview

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Snack trend

Trend overview

  • Social conversations about Snack have by year-over-year
  • of U.S. restaurants offer Snack dishes on their menus
  • The top consumer need driving Snack consumption today is
  • Snack is the most dominant dietary adaptation

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Trusted by
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Snack Trend performance of

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Top ingredients by popularity

Use this data to refine recipes or inspire new formats for Snack that tap into functional needs or nostalgic comfort.

Top claims shaping F&B trend

These top claims are shaping product launches and menu positioning in the Snack space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.

Snack Trends in 2025: Analysis and Insights for the Food Industry

Social conversations around snacks have dipped by 1.13% over the past year, with 29.31% of restaurants featuring snack options on their menus.

Snack-based needs continue to rise, while veganism remains the dominant dietary preference, highlighting the ongoing trend toward plant-based snacking.

Vegan Snacks: A Key Opportunity

The demand for vegan-friendly snacks is growing, offering brands a chance to innovate and create convenient, plant-based products that cater to health-conscious consumers looking for quick, flavorful options.

What snacks are in high demand in 2025?

  • Plant-based protein snacks
  • Low-sugar or sugar-free treats
  • Functional snacks with added vitamins or probiotics
  • Sustainable and eco-friendly packaged snacks
  • International or globally inspired flavors
  • Non-dairy yogurt and cheese snacks
  • Low-carb or keto-friendly options
  • Nut and seed-based snack bars
  • Alternative chips made from vegetables or legumes
  • Snacks with adaptogens or natural stress-relief properties

How much is the snack industry worth in 2025?

According to a report by Grand View Research, the global snack market is projected to reach $630.2 billion by 2025, with a compound annual growth rate of 6.2%.

This growth can be attributed to changing consumer preferences and lifestyles, as well as increasing demand for convenience and on-the-go snacks.

Frequently Asked Questions

  1. 1

    What are the biggest food trends right now?

    Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.

  2. 2

    Why should brands care about food trends?

    Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.

  3. 2 (1)

    How often do food trends change?

    Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.

  4. 2 (2)

    How can I use food trends to grow my business?

    Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.

  5. 2 (3)

    How does Tastewise’s trend data compare to traditional trend reports?

    Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.

  6. 2 (4)

    Can I track niche or regional food trends?

    Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.

Get free trend reports with Tastewise Insights

Discover what's next for Snack, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster

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