oat milk Trends

Highlights

Top 4 restaurant dishesSee More Most popular oat milk dishes in restaurants
#1SUBSTITUTE COCONUT OAT MILK
Urth Caffe (Orange, California)
#2OAT MILK BLUE CHEESE
Elizabeth's Gone Raw (Washington, D.c.)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with oat milk
Restaurants Percentage of restaurants that serve oat milk

0.01%

26 of 177,783 Restaurants
Online Recipes Percentage of all online oat milk recipes

0%

70 of 1,979,825 Recipes

Overview

oat milk Growth Over Time How oat milk has risen or fallen in popularity over the past year
Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '1900.0050.010.0150.020.0250.030.0350.040.0450.050.0550.06
Year Over Year OAT MILK growth or decline vs one year ago
47.97%
Yearly Eating Frequency Average yearly consumption of oat milk per consumer
1.45
Share of Plate The percentage of the average American diet that oat milk represents
Eat in vs Eat out The popularity of oat milk at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve oat milk

0.01%

26 of 177,783 Restaurants
Online Recipes Percentage of all online oat milk recipes

0%

70 of 1,979,825 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for oat milk, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with oat milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
70.25%
#2espresso
15.65%
#3smoothie
13.84%
#4black tea
0.25%
Fastest Rising beverages Ingredients
#1espresso
#2black tea
#3coffee
72.48%
Fastest Falling beverages Ingredients
#1smoothie
18.24%
grains Trends Highlights the most popular grains ingredients with oat milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1oats
40.71%
#2oatmeal
35.41%
#3oat
23.88%
Fastest Falling grains Ingredients
#1oats
38.63%
#2oatmeal
25.25%
#3oat
17.71%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with oat milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1matcha
52.34%
#2chocolate
47.66%
Fastest Rising spices and herbs Ingredients
#1matcha
23.44%
Fastest Falling spices and herbs Ingredients
#1chocolate
40.49%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with oat milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1almond milk
72.31%
#2ice cream
27.69%
Fastest Rising perishables and prepared Ingredients
#1almond milk
#2ice cream
dairy Trends Highlights the most popular dairy ingredients with oat milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1milk
Fastest Rising dairy Ingredients
#1milk
19.52%
condiments Trends Highlights the most popular condiments ingredients with oat milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
Fastest Falling condiments Ingredients
#1peanut butter
38.28%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with oat milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cookies
65.05%
#2pancakes
34.95%
Fastest Falling bakery and desserts Ingredients
#1pancakes
60.66%
#2cookies
8.72%
fruits Trends Highlights the most popular fruits ingredients with oat milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
61.76%
#2bananas
38.24%
Fastest Falling fruits Ingredients
#1bananas
54.36%
#2strawberries
29.47%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose oat milk compared to all other dishes
fitness
28.72%
clean eating
5.33%
weight loss
3.68%
Diets Over Time The dietary references with oat milk over time
May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '19051015202530354045
  • vegan
  • clean eating
  • vegetarian
  • gluten free

Restaurant Analysis

A look at the most popular oat milk dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve oat milk

0.01%

Cuisine Penetration The most popular restaurant cuisine to feature oat milk

coffee shop

23 %
oat milk Pricing Analysis Average price of oat milk across the variously priced restaurants, from cheapest to most expensive
$2.89$1.34$3.75AVG$$$
Most Popular oat milk Dishes The most notable variations of oat milk served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Substitute Coconut Oat Milk Urth CaffeOrangeCalifornia
#2 Oat Milk Blue Cheese Elizabeth's Gone RawWashingtonD.c.
Menu Items How many total instances of oat milk found in restaurants across the country
31
Dish Count Per Menu The average number of oat milk variations on a restaurant's menu
1.19

Home Cooking

Highlighting the leading online oat milk recipes and their penetration