Food & Beverage Industry Trends Highlights

Marshmallow popularity has changed by 39.85% over the past year. On average, Marshmallow is consumed 1.55 times every year. Market adoption for Marshmallow in restaurants is 5.63% and it is on 0.11% of recipes.

Marshmallow plating ideas from top restaurants

Most popular Marshmallow dishes in restaurants. May 2021 data
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The Roost (Lawrence, Kansas)
Cracker Barrel Old Country Store (Farragut, Tennessee)
Jomart Chocolates (New York, New York)
Oceano Kitchen (Lantana, Florida)

Fastest rising Marshmallow pairings

The fastest rising ingredients, flavors, and drinks with Marshmallow. May 2021 data
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#1beer
38.20%
#2vanilla
37.56%
#3berries
32.83%
#4biscuits
22.63%
#5cookie
20.13%
#6cake
19.96%
#7cream
15.96%
#8bourbon
11.06%
#9latte
3.93%

Food Market Overview for Marshmallow

Marshmallow Growth Over Time

Monitor trends in Marshmallow related conversations over the past year. May 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.050.10.150.20.250.30.35
  • Annual Growth

    Marshmallow consumption yearly growth rate
    39.85%
  • Annual Consumption Frequency

    Marshmallow is consumed 1.55 times on average every year
    1.55
  • The percentage of the average American diet that Marshmallow represents. May 2021 data

    Market Adoption

  • The popularity of Marshmallow at home vs at restaurants. The dashed black line represents the breakdown of the industry average. May 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Marshmallow

    Popularity in Restaurants

    5.63%
    35,037 of 621,918 Restaurants
  • 0.11% of recipes have Marshmallow

    Popularity in Recipes

    0.11%
    5,331 of 4,735,453 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Marshmallow. May 2021 data

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Marshmallow, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top raw ingredients Ingredients and Pairings
#1marshmallow
44.39%
#2chocolate
19.24%
#3cream
6.08%
#4berries
5.59%
#5vanilla
5.27%
Trending Ingredients and Pairings
#1mojo sauce
#2oaxaca cheese
#3green cabbage
#4mustard aioli
#5escarole
Declining Ingredients and Pairings
#1green beans
89.36%
#2macaroni
88.82%
#3pumpkin
87.35%
#4collard
86.69%
#5yams
86.48%

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Marshmallow, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top prepared food Ingredients and Pairings
#1cookie
14.48%
#2bread
14.18%
#3cake
13.35%
#4biscuits
12.98%
#5cracker
9.36%
Trending Ingredients and Pairings
#1beef salad
#2flatbread sandwich
#3dolma
#4spaghetti meatballs
#5soda bread
Declining Ingredients and Pairings
#1pumpkin pie
95.44%
#2gingerbread
80.82%
#3cinnamon swirl
78.51%
#4omelette
77.26%
#5tortilla chips
76.71%

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Marshmallow, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top beverages Ingredients and Pairings
#1beer
26.29%
#2hot chocolate
23.72%
#3coffee
19.76%
#4water
5.47%
#5tea
5.15%
Trending Ingredients and Pairings
#1citrus vodka
#2pepsi
#3diet pepsi
#4irish whiskey
#5fanta orange
Declining Ingredients and Pairings
#1eggnog
82.26%
#2affogato
78.02%
#3jack daniels
67.4%
#4angostura bitters
63.78%
#5cider
62.44%

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Marshmallow

Diets Over Time

The dietary references with Marshmallow over time. May 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2102.557.51012.51517.52022.5
  • nut free
  • grain free
  • lactose free
  • vegan

Most popular Marshmallow related motivations

The leading motivations and claims consumers choose Marshmallow compared to all other dishes. May 2021 data
  • snack

    5.26%
  • fitness

    3.81%
  • protein

    1.46%

Restaurant Trends Analysis

Marshmallow adoption in the restaurant industry and pricing segmentation. May 2021 analysis

Marshmallow Pricing Analysis

Track the average price of Marshmallow dishes across all price tiers. May 2021 data
$8.37$8.83$7.4$15.04$22.38AVG$$$$$$$$$$
  • Restaurant Penetration

    5.63% of restaurants serve. May 2021 data
    5.63%
  • Foodservice Cuisine Penetration

    The cuisine that offers Marshmallow the most. May 2021 data
    coffee shop
    27%
  • Restaurant Menu Analysis

    107066 of menu items containing Marshmallow. May 2021 data
    107,066
  • Dish Count Per Menu

    The average number of Marshmallow dishes found in menus. May 2021 data
    3.06

Most Popular Marshmallow Dishes

Most popular Marshmallow posts from restaurants. May 2021 data
The Roost (Lawrence, Kansas)
Cracker Barrel Old Country Store (Farragut, Tennessee)
Jomart Chocolates (New York, New York)
Oceano Kitchen (Lantana, Florida)

Home Cooking

Discover Marshmallow penetration in home cooking