margarita Trends

Highlights

Top 4 restaurant dishesSee More Most popular margarita dishes in restaurants
#1MARGARITA GRILLED CHICKEN
Chili's Grill & Bar (Rancho Cordova, California)
#2MARGARITA PIZZA
48 North (Portland, Oregon)
#3NEIMAN MARCUS MARGARITA
The Rotunda (Sf, California)
#4MARGARITAS
The Grasshopper Mexican Restaurant And Bar (Sarasota, Florida)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with margarita
#1salsa
#2ice cream
#3fish
#4beef
82.78%
#5tequila
53.05%
#6liquor
43.20%
#7tacos
31.85%
#8cocktail
28.91%
#9pasta
25.66%
#10steak
16.55%
Restaurants Percentage of restaurants that serve margarita

7.16%

10,792 of 150,634 Restaurants
Online Recipes Percentage of all online margarita recipes

0.05%

917 of 1,920,005 Recipes

Overview

margarita Growth Over Time How margarita has risen or fallen in popularity over the past year
Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1900.050.10.150.20.250.30.35
Year Over Year MARGARITA growth or decline vs one year ago
33.7%
Yearly Eating Frequency Average yearly consumption of margarita per consumer
1.8
Share of Plate The percentage of the average American diet that margarita represents
Eat in vs Eat out The popularity of margarita at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve margarita

7.16%

10,792 of 150,634 Restaurants
Online Recipes Percentage of all online margarita recipes

0.05%

917 of 1,920,005 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for margarita, as well as the food and beverage combinations trending and fading over the past year

alcohol Trends Highlights the most popular alcohol ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1tequila
53.86%
#2cocktail
17.05%
#3wine
11.04%
#4liquor
5.25%
#5vodka
3.45%
#6whiskey
2.88%
#7rum
2.2%
#8gin
2.17%
#9beer
2.11%
Fastest Rising alcohol Ingredients
#1whiskey
#2gin
#3rum
#4tequila
53.05%
#5liquor
43.20%
#6cocktail
28.91%
#7beer
4.71%
Fastest Falling alcohol Ingredients
#1wine
27.26%
#2vodka
19.75%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1tacos
47.4%
#2guacamole
42.08%
#3ice cream
6.87%
#4hamburger
3.65%
Fastest Rising perishables and prepared Ingredients
#1ice cream
#2tacos
31.85%
#3hamburger
6.84%
Fastest Falling perishables and prepared Ingredients
#1guacamole
3.28%
meat Trends Highlights the most popular meat ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
52.06%
#2steak
30.75%
#3beef
17.19%
Fastest Rising meat Ingredients
#1beef
82.78%
#2steak
16.55%
Fastest Falling meat Ingredients
#1chicken
8.14%
dairy Trends Highlights the most popular dairy ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
72.02%
#2queso
27.98%
Fastest Rising dairy Ingredients
#1queso
9.27%
Fastest Falling dairy Ingredients
#1cheese
29.49%
vegetables Trends Highlights the most popular vegetables ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1basil
Fastest Falling vegetables Ingredients
#1basil
42.59%
condiments Trends Highlights the most popular condiments ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1agave
#2salsa
1.2%
Fastest Rising condiments Ingredients
#1salsa
Fastest Falling condiments Ingredients
#1agave
7.23%
grains Trends Highlights the most popular grains ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1pasta
Fastest Rising grains Ingredients
#1pasta
25.66%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1salt
Fastest Rising spices and herbs Ingredients
#1salt
5.71%
seafood Trends Highlights the most popular seafood ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1fish
Fastest Rising seafood Ingredients
#1fish
fruits Trends Highlights the most popular fruits ingredients with margarita, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1lime
Fastest Falling fruits Ingredients
#1lime
20.27%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose margarita compared to all other dishes
fitness
5.19%
Diets Over Time The dietary references with margarita over time
Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1900.250.50.7511.251.51.7522.252.52.7533.253.53.75
  • vegan
  • vegetarian
  • gluten free
  • clean eating

Restaurant Analysis

A look at the most popular margarita dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve margarita

7.16%

Cuisine Penetration The most popular restaurant cuisine to feature margarita

american restaurant

36 %
margarita Pricing Analysis Average price of margarita across the variously priced restaurants, from cheapest to most expensive
$10.9$18.89$10.99$8.8$10.34AVG$$$$$$$$$$
Most Popular margarita Dishes The most notable variations of margarita served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Margarita Grilled Chicken Chili's Grill & BarRancho CordovaCalifornia
#2 Margarita Pizza 48 NorthPortlandOregon
#3 Neiman Marcus Margarita The RotundaSfCalifornia
#4 Margaritas The Grasshopper Mexican Restaurant and BarSarasotaFlorida
#5 Blood Orange Margarita Border Grill Mandalay BayParadiseNevada
#6 Oro De Mi Tierra Margarita Mi Tierra Cafe & BakerySan AntonioTexas
#7 Coopers Hawk Margarita Cooper's Hawk Winery & RestaurantNoraIndiana
#8 Prickly Pear Margarita Boudro's Texas BistroSan AntonioTexas
#9 Mi Cocina Margarita Mi CocinaDallasTexas
#10 Taco Heads Herradura Margarita Taco HeadsFort WorthTexas
Menu Items How many total instances of margarita found in restaurants across the country
37,794
Dish Count Per Menu The average number of margarita variations on a restaurant's menu
3.5

Home Cooking

Highlighting the leading online margarita recipes and their penetration