Cake trend overview

Cake Trends in 2025: Analysis and Insights for the Food Industry

Despite a 9.88% decline in social conversations, cake continues to be a popular menu item, with 48.26% of restaurants featuring it.

As consumers increasingly view cake as a snack, this need is the fastest-growing trend for the category.

Interestingly, veganism dominates the dietary preference for cakes, pointing to a shift toward plant-based ingredients in traditionally indulgent treats.

What is the latest trend in cakes?

Minimalist and modern designs are currently the latest trend in cakes. These designs often feature clean lines, pastel colors, and subtle decorations, such as dried flowers, gold leaf accents, or textured buttercream.

Other trending cakes

Apart from minimalist and modern designs, there are also other popular trends in cakes.

These include unique flavors and ingredients such as exotic fruits and floral infusions.

Exotic Flavors

Exotic fruits like dragonfruit, passionfruit, and lychee are becoming more popular in cakes due to their unique flavor profiles. They add a refreshing twist to traditional cake flavors and give them an unexpected tropical touch.

Floral Infusions

Floral infusions, especially using edible flowers like lavender, rose, or elderflower, have become increasingly popular for adding subtle hints of flavor to cakes.

These fragrant additions not only enhance the taste but also make the cake visually appealing with their delicate petals adorning the top.

Personalized Cakes

Another trending aspect in cakes is personalization. Customers want their cakes to be unique and tailored to their preferences, making them stand out from traditional designs.

This trend has led to a rise in personalized cake toppers, hand-painted designs, and custom flavors created specifically for each customer.

Eco-Friendly Cakes

With more emphasis on sustainability and eco-friendliness, there has been a growing demand for cakes made with organic and locally sourced ingredients.

Bakers are also using biodegradable packaging materials and reducing food waste by repurposing leftover cake scraps into new desserts or donating them to local charities.

Brunch Cakes

Brunch cakes, also known as “brunchables,” are gaining popularity for their versatility and deliciousness.

These cakes combine classic breakfast items like pancakes, waffles, and cinnamon rolls with traditional cake flavors to create a perfect brunch treat.

Cake as a Snack: A Growing Consumer Trend

The rise of cake as a snack option suggests that consumers are seeking smaller, more convenient portions that align with on-the-go lifestyles.

This trend opens the door for brands to innovate with snack-sized, plant-based cake products that cater to modern diets.

FAQ

What are the main ingredients in cake?

A typical cake is made with flour, sugar, eggs, butter or oil, and a leavening agent like baking powder or baking soda to help it rise.

How should cake be stored?

Cake should be stored in an airtight container at room temperature for a few days or in the refrigerator for longer freshness. Frosted cakes are best kept in the fridge.

Can cake be frozen for later use?

Yes, cake can be frozen for up to 3 months. Wrap individual slices or whole layers tightly in plastic wrap and store in a freezer-safe bag.