Kombucha Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Kombucha popularity has changed by -21.42% over the past year. On average, Kombucha is consumed 1.8 times every year. Market adoption for Kombucha in restaurants is 1.04% and it is on 0.02% of recipes.

Kombucha plating ideas from top restaurants

Most popular Kombucha dishes in restaurants. June 2021 data See More
@stephaniekohlhoff
Flavors Coffee And Ice Cream Bar (Wichita, Kansas)
@vegan_icepetals
Brewed (Fort Worth, Texas)
@aliceblue._
The Shop Kitchen (Santa Barbara, California)
@abbie_wa
Rising Son (Avondale Estates, Georgia)

Fastest rising Kombucha pairings

The fastest rising ingredients, flavors, and drinks with Kombucha. June 2021 data See More
#1citrus
31.10%
#2water
28.95%
#3kimchi
28.00%
#4ginger
20.77%
#5beer
10.46%
#6coffee
6.75%
#7berries
6.56%
#8sauerkraut
1.99%
#9bread
1.87%

Food Market Overview for Kombucha

Kombucha Growth Over Time

Monitor trends in Kombucha related conversations over the past year. June 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.010.020.030.040.050.060.070.080.090.1

  • Annual Growth

    Kombucha consumption yearly growth rate
    -21.42%

  • Annual Consumption Frequency

    Kombucha is consumed 1.8 times on average every year
    1.8
  • The percentage of the average American diet that Kombucha represents. June 2021 data

    Market Adoption

  • The popularity of Kombucha at home vs at restaurants. The dashed black line represents the breakdown of the industry average. June 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Kombucha

    Popularity in Restaurants

    1.04%
    6,493 of 621,918 Restaurants
    RestaurantFlavors Coffee And Ice Cream Bar
  • 0.02% of recipes have Kombucha

    Popularity in Recipes

    0.02%
    919 of 4,735,453 Recipes
    Top recipeChia Seed Kombucha Energy Drink
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Kombucha. June 2021 data

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Kombucha, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top beverages Ingredients and Pairings
#1kombucha
39.92%
#2tea
39.92%
#3beer
5.74%
#4coffee
3.2%
#5water
3.04%
Trending Ingredients and Pairings
#1french vanilla latte
#2peach vodka
#3miller lite
#4baileys irish cream
#5chai latte tea
Declining Ingredients and Pairings
#1black coffee
72.15%
#2mineral water
69.22%
#3prosecco
68.33%
#4lager
65.6%
#5hot tea
61.78%
See more beverages trends

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Kombucha, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top raw ingredients Ingredients and Pairings
#1berries
19.88%
#2citrus
17.16%
#3ginger
13.1%
#4leafy greens
8.44%
#5sugar
7.9%
Trending Ingredients and Pairings
#1pear tomatoes
#2pipian
#3garlic tomato sauce
#4hass avocado
#5genoa salami
Declining Ingredients and Pairings
#1pumpkin spice
90.12%
#2tapioca
72.67%
#3oregano
72.02%
#4pumpkin
69.76%
#5egg whites
68.56%
See more raw ingredients trends

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Kombucha, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top prepared food Ingredients and Pairings
#1salad
20.46%
#2bread
18.4%
#3mac & cheese
13.24%
#4kimchi
8.86%
#5sauerkraut
8.36%
Trending Ingredients and Pairings
#1white chocolate cake
#2yogurt cake
#3apple compote
#4soda bread
#5temaki
Declining Ingredients and Pairings
#1pasta salad
78.34%
#2smoked salmon
77.68%
#3tiramisu
69.86%
#4carrot cake
69.22%
#5cheeseburger
66.77%
See more prepared food trends

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Kombucha

Diets Over Time

The dietary references with Kombucha over time. June 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2101.252.53.7556.257.58.751011.2512.5
  • nut free
  • grain free
  • vegan
  • lactose free

Most popular Kombucha related motivations

The leading motivations and claims consumers choose Kombucha compared to all other dishes. June 2021 data

  • fitness

    7.50%

  • snack

    3.94%

  • clean eating

    2.55%
See more diets insights

Restaurant Trends Analysis

Kombucha adoption in the restaurant industry and pricing segmentation. June 2021 analysis

Kombucha Pricing Analysis

Track the average price of Kombucha dishes across all price tiers. June 2021 data
$5.98$5.33$6.14$8.28$7.1AVG$$$$$$$$$$

  • Restaurant Penetration

    1.04% of restaurants serve. June 2021 data
    1.04%

  • Foodservice Cuisine Penetration

    The cuisine that offers Kombucha the most. June 2021 data
    coffee shop
    14%

  • Restaurant Menu Analysis

    18018 of menu items containing Kombucha. June 2021 data
    18,018

  • Dish Count Per Menu

    The average number of Kombucha dishes found in menus. June 2021 data
    2.77

Most Popular Kombucha Dishes

Most popular Kombucha posts from restaurants. June 2021 data
@stephaniekohlhoff
Flavors Coffee And Ice Cream Bar (Wichita, Kansas)
@vegan_icepetals
Brewed (Fort Worth, Texas)
@aliceblue._
The Shop Kitchen (Santa Barbara, California)
@abbie_wa
Rising Son (Avondale Estates, Georgia)
See competition analysis

Home Cooking

Discover Kombucha penetration in home cooking

Most Popular Recipes

The most notable variations of Kombucha recipes found online, and how they have performed over the past year. June 2021 data
How many online recipes exist for Kombucha. June 2021 data

Recipe Count

919
How many online recipes use Kombucha as an ingredient. June 2021 data

Used As Ingredient

805
See more cooking insights