Kombucha trends - consumption analysis and statistics 2025 report
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Kombucha have by over the past year
- restaurants offer Kombucha on their menus
- The fastest rising consumer need for Kombucha is
- The dominating diet for Kombucha is
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Trend performance of kombucha
Trend analysis over time and across social, menus and recipes
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Diets
The dietary references with kombucha over time
Most popular kombucha dishes
Most popular kombucha posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Kombucha: A Fizzy, Fermented Tea
Kombucha is a popular fermented tea beverage known for its slight effervescence, tangy flavor, and potential probiotic benefits. Made from tea, sugar, and a SCOBY (symbiotic culture of bacteria and yeast), kombucha is available in various flavors and is often enjoyed as a refreshing, low-calorie alternative to sugary sodas.
A Functional, Flavorful Drink
Kombucha has gained popularity for its potential health benefits and natural carbonation, often consumed for its probiotic content and unique taste.
FAQ
What are the health benefits of kombucha?
Kombucha is believed to support digestive health due to its probiotic content and is also a source of antioxidants from tea.
Is kombucha alcoholic?
Kombucha is naturally fermented and contains trace amounts of alcohol, usually below 0.5% ABV, making it a non-alcoholic beverage.
Adaptable consumer messaging that converts
“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”
Customer centricity from vision to execution
“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”
Scalable foodservice strategies that deliver
“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”
End to end process and project elevation
“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”
Pioneering trends before they hit mainstream
“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”
Optimised ROI, reduced spend: marketing done right
50% Increase
Saved On First Drafts
15% Reduction
In Content Production Costs
15x Increase
In Consumer Engagement
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Frequently Asked Questions
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Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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Yes, Tastewise offers a no obligations 14-day trial that gives you 1 FREE exclusive industry survey, powered by AI and verified by experts. You also get unlimited access to content produced by our GenAI model for free to use in your next campaign AND you can spot, monitor and predict the latest food and beverage trends with Trend Spotlight and Top Trends.