Food & Beverage Industry Trends Highlights

Guinness popularity has changed by 78.25% over the past year. On average, Guinness is consumed 1.37 times every year. Market adoption for Guinness in restaurants is 1.95% and it is on 0.04% of recipes.

Guinness plating ideas from top restaurants

Most popular Guinness dishes in restaurants. June 2021 data
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The Fillmore Pub (Plano, Texas)
Tir Na Nog Irish Bar & Grill, Philadelphia. (Philadelphia, Pennsylvania)
World Of Beer (Tampa, Florida)
Dargans Irish Pub & Restaurant (Ventura, California)

Fastest rising Guinness pairings

The fastest rising ingredients, flavors, and drinks with Guinness. June 2021 data
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#1corned beef
#2soda
#3beef
#4cake
#5bread
#6chocolate
87.00%
#7whiskey
73.54%
#8coffee
47.24%
#9mac & cheese
46.38%

Food Market Overview for Guinness

Guinness Growth Over Time

Monitor trends in Guinness related conversations over the past year. June 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.0250.050.0750.10.1250.150.1750.20.225
  • Annual Growth

    Guinness consumption yearly growth rate
    78.25%
  • Annual Consumption Frequency

    Guinness is consumed 1.37 times on average every year
    1.37
  • The percentage of the average American diet that Guinness represents. June 2021 data

    Market Adoption

  • The popularity of Guinness at home vs at restaurants. The dashed black line represents the breakdown of the industry average. June 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Guinness

    Popularity in Restaurants

    1.95%
    12,155 of 621,918 Restaurants
  • 0.04% of recipes have Guinness

    Popularity in Recipes

    0.04%
    1,684 of 4,735,453 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Guinness. June 2021 data

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Guinness, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top beverages Ingredients and Pairings
#1guinness
45.74%
#2beer
45.74%
#3whiskey
1.88%
#4coffee
1.78%
#5soda
0.9%
Trending Ingredients and Pairings
#1ruby port
#2sauternes
#3grapefruit juice
#4brew coffee
#5peach vodka
Declining Ingredients and Pairings
#1stella artois
78.54%
#2corona beer
77.77%
#3smirnoff
76.32%
#4coors light
72.41%
#5budweiser
69.81%

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Guinness, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top raw ingredients Ingredients and Pairings
#1beef
17.24%
#2chocolate
12.69%
#3corned beef
9.68%
#4cheese
9.55%
#5corn
9.24%
Declining Ingredients and Pairings
#1pumpkin spice
82.39%
#2dry rub
77.11%
#3yams
72.53%
#4sirloin steak
71.39%
#5pumpkin
71.39%

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Guinness, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top prepared food Ingredients and Pairings
#1cake
19.69%
#2bread
18.64%
#3mac & cheese
15.11%
#4pie
9.98%
#5hamburger
7.1%
Declining Ingredients and Pairings
#1jerk chicken
90.19%
#2buffalo wings
88.92%
#3buffalo wing
88.92%
#4lobster roll
83.65%
#5banana bread
80.92%

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Guinness

Diets Over Time

The dietary references with Guinness over time. June 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.511.522.533.544.555.5
  • grain free
  • nut free
  • lactose free
  • vegan

Most popular Guinness related motivations

The leading motivations and claims consumers choose Guinness compared to all other dishes. June 2021 data
  • fitness

    2.91%
  • comfort

    1.38%
  • snack

    1.12%

Restaurant Trends Analysis

Guinness adoption in the restaurant industry and pricing segmentation. June 2021 analysis

Guinness Pricing Analysis

Track the average price of Guinness dishes across all price tiers. June 2021 data
$11.15$10.14$11.41$9.66$10.29AVG$$$$$$$$$$
  • Restaurant Penetration

    1.95% of restaurants serve. June 2021 data
    1.95%
  • Foodservice Cuisine Penetration

    The cuisine that offers Guinness the most. June 2021 data
    american restaurant
    19%
  • Restaurant Menu Analysis

    26554 of menu items containing Guinness. June 2021 data
    26,554
  • Dish Count Per Menu

    The average number of Guinness dishes found in menus. June 2021 data
    2.18

Most Popular Guinness Dishes

Most popular Guinness posts from restaurants. June 2021 data
The Fillmore Pub (Plano, Texas)
Tir Na Nog Irish Bar & Grill, Philadelphia. (Philadelphia, Pennsylvania)
World Of Beer (Tampa, Florida)
Dargans Irish Pub & Restaurant (Ventura, California)

Home Cooking

Discover Guinness penetration in home cooking