Ginger trends - consumption analysis and statistics 2024 report
Trend overview
- Social conversations about Ginger have by over the past year
- restaurants offer Ginger on their menus
- The fastest rising consumer need for Ginger is
- The dominating diet for Ginger is
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Trend performance of ginger
Monitor trend developments
Diets
The dietary references with ginger over time
Most popular ginger dishes
Most popular ginger posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Ginger Trends 2024: A Drop in Buzz for a Classic Ingredient
Although ginger is a staple in many cuisines, social conversations have dropped by 19.47% over the past year. 26.84% of restaurants continue to offer ginger-based dishes, reflecting its enduring place in culinary traditions despite its declining social presence.
Still a Menu Favorite
Even with the drop in social mentions, ginger remains a popular ingredient across dishes, often paired with complementary flavors like garlic, lemon, and chili pepper to meet diverse consumer needs.
Adaptable consumer messaging that converts
“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”
Customer centricity from vision to execution
“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”
Scalable foodservice strategies that deliver
“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”
End to end process and project elevation
“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”
Pioneering trends before they hit mainstream
“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”
Optimised ROI, reduced spend: marketing done right
50% Increase
15% Reduction
15x Increase
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Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities. -
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