Chicken broth trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Chicken broth trend

Trend overview

  • Social conversations about Chicken broth have by over the past year
  • restaurants offer Chicken broth on their menus
  • The fastest rising consumer need for Chicken broth is
  • The dominating diet for Chicken broth is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of chicken broth

Trend analysis over time and across social, menus and recipes

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Ingredients & flavors for chicken broth

The top established ingredients and/or flavors related to chicken broth that are experiencing positive growth

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Diets

The dietary references with chicken broth over time

Most popular chicken broth dishes

Most popular chicken broth posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Chicken Broth: A Comforting, Nutrient-Rich Essential

This is a kitchen staple, known for its rich flavor and versatile uses in soups, stews, sauces, and even as a standalone drink. This nourishing broth is often used for its comforting properties and health benefits, such as supporting digestion and boosting immunity.

From Pantry Staple to Wellness Drink

Tastewise data highlights a surge in demand for bone broths, with consumers turning to broth as part of health-conscious diets like paleo and keto. Brands can capitalize by offering organic, low-sodium, and collagen-enriched varieties, appealing to the growing wellness-focused market.

FAQ

What is chicken broth made from?

Chicken broth is made by simmering chicken meat, bones, and vegetables like carrots, celery, and onions in water. The ingredients are then strained to create a clear, flavorful liquid.

Is chicken broth the same as chicken stock?

No, while similar, chicken broth is typically lighter and made with more meat, whereas chicken stock is thicker and made primarily from bones, giving it a richer texture due to gelatin.

How should chicken broth be stored?

Chicken broth should be stored in the refrigerator and used within 3–4 days. It can also be frozen for up to 6 months.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

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In Consumer Engagement

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