Caramel trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Caramel trend

Trend overview

  • Social conversations about Caramel have by over the past year
  • restaurants offer Caramel on their menus
  • The fastest rising consumer need for Caramel is
  • The dominating diet for Caramel is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of caramel

Trend analysis over time and across social, menus and recipes

Monitor trend developments

Easily track popularity changes, sales statistics, industry trend analysis and trend developments

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Ingredients & flavors for caramel

The top established ingredients and/or flavors related to caramel that are experiencing positive growth

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Diets

The dietary references with caramel over time

Most popular caramel dishes

Most popular caramel posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Caramel Trends 2024: Indulgence Meets Vegan Innovation

While social buzz decreased by 10.68%, it remains a favored indulgence on 28.18% of restaurant menus. As more consumers seek vegan-friendly snacks, it is being reimagined to satisfy cravings for sweet, comforting flavors.

Popular Pairings

From salted caramel to apple and chocolate, these combinations keep this sweet treat at the heart of desserts and sweet treats. Its adaptability makes it a favorite for both traditional and vegan diners alike.

Role in Vegan Desserts and Snacks

As consumers increasingly seek out plant-based desserts, its versatility in vegan baking is becoming more apparent. From sauces for dairy-free ice creams to vegan bars, this indulgent flavor is now featured in a range of vegan-friendly confections. With more brands offering dairy-free and gluten-free treats, the flavor is evolving into a must-have ingredient in the snack and dessert categories, satisfying the growing demand for natural sweeteners and guilt-free indulgence.

FAQ

What is caramel made from?

Caramel is made by heating sugar until it melts and browns, often with added ingredients like butter and cream for a smooth, rich texture.

How is caramel used in cooking?

Caramel is used in sauces, candies, and desserts like flan and caramel apples, and as a filling or topping in pastries and chocolates.

How should caramel be stored?

Caramel sauce should be stored in an airtight container in the refrigerator, while caramel candies should be kept in a cool, dry place to prevent sticking.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

Saved On First Drafts

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15% Reduction

In Content Production Costs

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15x Increase

In Consumer Engagement

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