Wedding cake trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Wedding cake trend

Trend overview

  • Social conversations about Wedding cake have by over the past year
  • restaurants offer Wedding cake on their menus
  • The fastest rising consumer need for Wedding cake is
  • The dominating diet for Wedding cake is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of wedding cake

Trend analysis over time and across social, menus and recipes

Monitor trend developments

Easily track popularity changes, sales statistics, industry trend analysis and trend developments

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Ingredients & flavors for wedding cake

The top established ingredients and/or flavors related to wedding cake that are experiencing positive growth

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Diets

The dietary references with wedding cake over time

Most popular wedding cake dishes

Most popular wedding cake posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Wedding Cake: A Celebratory Centerpiece

Wedding cakes are elegant, multi-tiered cakes created to celebrate weddings. Known for their intricate decorations, wedding cakes are often covered in fondant or buttercream and adorned with flowers, lace details, or other personalized touches. Flavors range widely, from traditional vanilla and chocolate to unique flavors like lemon, almond, or red velvet, making each cake a custom creation for the couple.

An Iconic Tradition

Wedding cakes symbolize good fortune, happiness, and unity, and cutting the cake is a cherished tradition. Bakers work closely with couples to design cakes that match the theme, color, and style of the wedding.

FAQ

What flavors are popular for wedding cakes?

Popular wedding cake flavors include vanilla, chocolate, red velvet, lemon, and almond, though some couples opt for custom flavors to suit their tastes.

How far in advance can a wedding cake be made?

Wedding cakes are usually made a few days in advance. Some elements, like fondant decorations, can be prepared earlier, but the cake is assembled close to the event for freshness.

How should leftover wedding cake be stored?

Leftover wedding cake should be wrapped in plastic and stored in an airtight container in the refrigerator. It can also be frozen for up to a year, especially if wrapped tightly to prevent freezer burn.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

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15% Reduction

In Content Production Costs

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15x Increase

In Consumer Engagement

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