Burrito trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Burrito have by year-over-year
- of U.S. restaurants offer Burrito dishes on their menus
- The top consumer need driving Burrito consumption today is
- Burrito is the most dominant dietary adaptation
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Burrito Trend performance
Monitor trend developments
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Burrito that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Burrito space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Burrito: A Portable Flavor Bomb
The burrito, a staple of Mexican cuisine, offers a perfect blend of flavors and textures wrapped in a soft tortilla. Packed with ingredients like seasoned meats, beans, rice, and fresh toppings, it’s the ultimate handheld meal for on-the-go consumers.
Customization Drives the Craze
Tastewise data shows that burritos continue to grow in popularity, fueled by the rise of customizable, fast-casual dining. Brands can leverage this trend by offering innovative fillings—such as plant-based proteins or fusion flavors—to appeal to adventurous eaters and dietary-conscious consumers alike.
FAQ
What is typically in a burrito?
A traditional burrito usually includes a flour tortilla filled with rice, beans, meat, cheese, and vegetables, and is often topped with salsa or sour cream.
Are burritos always served hot?
Burritos are usually served warm, but some types, like certain breakfast or vegetarian burritos, can be served at room temperature.
Can burritos be made gluten-free?
Yes, burritos can be made gluten-free by using a gluten-free tortilla or a bowl-style burrito without a tortilla.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
Get free trend reports with Tastewise Insights
Discover what's next for Burrito, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster