Breakfast trends - consumption analysis and statistics 2025 report
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Breakfast have by over the past year
- restaurants offer Breakfast on their menus
- The fastest rising consumer need for Breakfast is
- The dominating diet for Breakfast is
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Trend performance of breakfast
Trend analysis over time and across social, menus and recipes
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Diets
The dietary references with breakfast over time
Most popular breakfast dishes
Most popular breakfast posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Breakfast Trends in 2025: Analysis and Insights for the Food Industry
While social conversations about breakfast have dropped by 14.29% over the past year, breakfast remains a key offering, with 26.38% of restaurants featuring it on their menus.
The most rapidly growing consumer need for breakfast is snack-focused, aligning with the demand for quick, convenient options.
Veganism continues to lead as the dominant dietary trend for breakfast, reflecting the rising popularity of plant-based meals.
Snackable Breakfast: A Growing Trend
The increasing interest in snack-based breakfasts presents a prime opportunity for brands to create portable, plant-based breakfast options that cater to time-conscious consumers seeking healthy and convenient meals.
What is the #1 breakfast item in the United States?
The #1 breakfast item in the United States is eggs. This versatile ingredient can be cooked in a variety of ways and can be paired with many other breakfast foods. But what makes eggs so popular?
What is a popular breakfast?
It can vary from person to person and culture to culture, but some common examples include
- Eggs
- Toast
- Cereal
- Pancakes
- Salad
- Bacon
- Oatmeal
- Fruit
- Smoothies
- Breakfast burritos
- Waffles
Some popular combination breakfast items include the classic “American breakfast” which typically includes eggs and a choice of bacon or sausage, with some toast or pancakes on the side.
Another popular option is eggs Benedict, a dish consisting of poached eggs on top of English muffins and topped with hollandaise sauce.
FAQ
Why is breakfast considered the most important meal of the day?
Breakfast kickstarts your metabolism after fasting overnight, providing energy and nutrients to help maintain focus and alertness throughout the day.
What are some healthy breakfast options?
Healthy breakfast options include oatmeal, yogurt with fruit, whole grain toast, eggs, and smoothies packed with greens and protein.
Should breakfast be eaten every day?
Yes, eating breakfast daily can help regulate appetite, improve concentration, and support overall health and well-being.
Adaptable consumer messaging that converts
“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”
Customer centricity from vision to execution
“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”
Scalable foodservice strategies that deliver
“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”
End to end process and project elevation
“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”
Pioneering trends before they hit mainstream
“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”
Optimised ROI, reduced spend: marketing done right
50% Increase
Saved On First Drafts
15% Reduction
In Content Production Costs
15x Increase
In Consumer Engagement
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Frequently Asked Questions
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Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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