Breakfast trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Breakfast have by year-over-year
- of U.S. restaurants offer Breakfast dishes on their menus
- The top consumer need driving Breakfast consumption today is
- Breakfast is the most dominant dietary adaptation
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Breakfast Trend performance of
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Breakfast that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Breakfast space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Breakfast Trends in 2025: Analysis and Insights for the Food Industry
While social conversations about breakfast have dropped by 14.29% over the past year, breakfast remains a key offering, with 26.38% of restaurants featuring it on their menus.
The most rapidly growing consumer need for breakfast is snack-focused, aligning with the demand for quick, convenient options.
Veganism continues to lead as the dominant dietary trend for breakfast, reflecting the rising popularity of plant-based meals.
Snackable Breakfast: A Growing Trend
The increasing interest in snack-based breakfasts presents a prime opportunity for brands to create portable, plant-based breakfast options that cater to time-conscious consumers seeking healthy and convenient meals.
What is the #1 breakfast item in the United States?
The #1 breakfast item in the United States is eggs. This versatile ingredient can be cooked in a variety of ways and can be paired with many other breakfast foods. But what makes eggs so popular?
What is a popular breakfast?
It can vary from person to person and culture to culture, but some common examples include
- Eggs
- Toast
- Cereal
- Pancakes
- Salad
- Bacon
- Oatmeal
- Fruit
- Smoothies
- Breakfast burritos
- Waffles
Some popular combination breakfast items include the classic “American breakfast” which typically includes eggs and a choice of bacon or sausage, with some toast or pancakes on the side.
Another popular option is eggs Benedict, a dish consisting of poached eggs on top of English muffins and topped with hollandaise sauce.
FAQ
Why is breakfast considered the most important meal of the day?
Breakfast kickstarts your metabolism after fasting overnight, providing energy and nutrients to help maintain focus and alertness throughout the day.
What are some healthy breakfast options?
Healthy breakfast options include oatmeal, yogurt with fruit, whole grain toast, eggs, and smoothies packed with greens and protein.
Should breakfast be eaten every day?
Yes, eating breakfast daily can help regulate appetite, improve concentration, and support overall health and well-being.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
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