Breakfast Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Breakfast popularity has changed by -10.63% over the past year. On average, Breakfast is consumed 2.83 times every year. Market adoption for Breakfast in restaurants is 24.34% and it is on 0.74% of recipes.

Breakfast plating ideas from top restaurants

Most popular Breakfast dishes in restaurants. May 2021 data See More
@amandarosezamp
Mystic Diner Mystic, Ct (Mystic, Connecticut)
@malyshevrob
Davio's Philly (Philadelphia, Pennsylvania)
@jbgoneflying
Jimmy's Egg (Springfield, Missouri)
@ashleybellamyofficial
Cluny Bistro & Boulangerie (Toronto, Ontario)

Fastest rising Breakfast pairings

The fastest rising ingredients, flavors, and drinks with Breakfast. May 2021 data See More
#1water
24.47%
#2cake
17.64%
#3mac & cheese
11.06%
#4cheese
10.98%
#5tea
10.65%
#6bread
10.57%
#7berries
6.86%
#8eggs
4.03%
#9coffee
2.56%

Food Market Overview for Breakfast

Breakfast Growth Over Time

Monitor trends in Breakfast related conversations over the past year. May 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21012345678910

  • Annual Growth

    Breakfast consumption yearly growth rate
    -10.63%

  • Annual Consumption Frequency

    Breakfast is consumed 2.83 times on average every year
    2.83
  • The percentage of the average American diet that Breakfast represents. May 2021 data

    Market Adoption

  • The popularity of Breakfast at home vs at restaurants. The dashed black line represents the breakdown of the industry average. May 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Breakfast

    Popularity in Restaurants

    24.34%
    151,348 of 621,918 Restaurants
    RestaurantMystic Diner Mystic, Ct
  • 0.74% of recipes have Breakfast

    Popularity in Recipes

    0.74%
    35,037 of 4,735,453 Recipes
    Top recipeTater Tot Breakfast Casserole
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Breakfast. May 2021 data

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Breakfast, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top raw ingredients Ingredients and Pairings
#1eggs
22.27%
#2berries
13.48%
#3cheese
12.19%
#4chocolate
8.08%
#5leafy greens
7.85%
Trending Ingredients and Pairings
#1solid white tuna
#2calcium chloride
#3corvina
#4irish cheddar
#5ditalini pasta
Declining Ingredients and Pairings
#1delicata squash
85.87%
#2pumpkin spice
82.15%
#3chanterelles
74.37%
#4persimmon
72.38%
#5mistletoe
71.23%
See more raw ingredients trends

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Breakfast, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top prepared food Ingredients and Pairings
#1bread
25.25%
#2mac & cheese
15.68%
#3cake
12.55%
#4pancake
10.95%
#5sandwich
7.04%
Trending Ingredients and Pairings
#1moo goo gai pan
#2blossom roll
#3boston roll
#4soda bread
#5caterpillar roll
Declining Ingredients and Pairings
#1fish broth
79.86%
#2bouillabaisse
79.12%
#3gingerbread
73.38%
#4pumpkin pie
72.38%
#5cauliflower crust pizza
72.18%
See more prepared food trends

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Breakfast, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top beverages Ingredients and Pairings
#1coffee
45.75%
#2water
11.75%
#3tea
9.22%
#4juice
7.38%
#5smoothie
7.16%
Trending Ingredients and Pairings
#1minute maid orange juice
#2florida orange juice
#3irish whiskey
#4guinness
#5brewed iced tea
Declining Ingredients and Pairings
#1eggnog
89.14%
#2stella artois
79.27%
#3pale lager
67.96%
#4blanco tequila
55.95%
#5pink moscato
54.53%
See more beverages trends

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Breakfast

Diets Over Time

The dietary references with Breakfast over time. May 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2101.252.53.7556.257.58.751011.25
  • grain free
  • nut free
  • vegan
  • lactose free

Most popular Breakfast related motivations

The leading motivations and claims consumers choose Breakfast compared to all other dishes. May 2021 data

  • fitness

    10.71%

  • protein

    3.62%

  • snack

    3.38%
See more diets insights

Restaurant Trends Analysis

Breakfast adoption in the restaurant industry and pricing segmentation. May 2021 analysis

Breakfast Pricing Analysis

Track the average price of Breakfast dishes across all price tiers. May 2021 data
$6.61$5.66$10.03$13.64$15.48AVG$$$$$$$$$$

  • Restaurant Penetration

    24.34% of restaurants serve. May 2021 data
    24.34%

  • Foodservice Cuisine Penetration

    The cuisine that offers Breakfast the most. May 2021 data
    fast food restaurant
    40%

  • Restaurant Menu Analysis

    2126189 of menu items containing Breakfast. May 2021 data
    2,126,189

  • Dish Count Per Menu

    The average number of Breakfast dishes found in menus. May 2021 data
    14.05

Most Popular Breakfast Dishes

Most popular Breakfast posts from restaurants. May 2021 data
@amandarosezamp
Mystic Diner Mystic, Ct (Mystic, Connecticut)
@malyshevrob
Davio's Philly (Philadelphia, Pennsylvania)
@jbgoneflying
Jimmy's Egg (Springfield, Missouri)
@ashleybellamyofficial
Cluny Bistro & Boulangerie (Toronto, Ontario)
See competition analysis

Home Cooking

Discover Breakfast penetration in home cooking

Most Popular Recipes

The most notable variations of Breakfast recipes found online, and how they have performed over the past year. May 2021 data
How many online recipes exist for Breakfast. May 2021 data

Recipe Count

35,037
How many online recipes use Breakfast as an ingredient. May 2021 data

Used As Ingredient

2,522
See more cooking insights