Biryani trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Biryani have by year-over-year
- of U.S. restaurants offer Biryani dishes on their menus
- The top consumer need driving Biryani consumption today is
- Biryani is the most dominant dietary adaptation
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Biryani Trend performance of
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Top ingredients by popularity
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Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Biryani space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Biryani: The Fragrant Feast
Biryani, a rich and aromatic rice dish, is beloved for its complex blend of spices, tender meats, and vibrant colors. Originating from South Asia, this one-pot meal has captured global attention, offering both comfort and a flavorful adventure.
A Global Favorite with Endless Variations
Tastewise data reveals a growing interest in biryani, as consumers seek authentic ethnic foods that offer bold flavors. With regional variations like Hyderabadi or Lucknowi, biryani’s adaptability makes it a favorite for both traditionalists and modern food enthusiasts. Brands can innovate by offering ready-to-eat biryani options or experimenting with plant-based protein alternatives.
FAQ
What is biryani?
Biryani is a flavorful, aromatic rice dish made with basmati rice, meat (often chicken, lamb, or beef), and a mix of spices such as saffron, cumin, and cardamom.
How is biryani traditionally cooked?
Biryani is often cooked using the “dum” method, where the ingredients are slow-cooked in layers to infuse the rice and meat with spices.
Is biryani spicy?
The spiciness of biryani can vary depending on the recipe. Some versions are mild, while others can be quite spicy, especially in regions like Hyderabad.
Frequently Asked Questions
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How can Tastewise help F&B companies reach their business goals?
Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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GenAI, or Generative AI, empowers CPGs to innovate by analyzing vast amounts of market data to identify new product opportunities, create personalized marketing campaigns, optimize supply chains, enhance customer service through AI-powered chatbots, and even promote sustainability by identifying eco-friendly practices and designs. This versatile technology enables CPGs to gain a competitive advantage, improve customer satisfaction, and drive sustainable growth.
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Why does Tastewise stand out from its peers?
Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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Yes, Tastewise offers a no obligations 14-day trial that gives you 1 FREE exclusive industry survey, powered by AI and verified by experts. You also get unlimited access to content produced by our GenAI model for free to use in your next campaign AND you can spot, monitor and predict the latest food and beverage trends with Trend Spotlight and Top Trends.
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Discover what's next for Biryani, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster