Birthday cake trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Birthday cake trend

Trend overview

  • Social conversations about Birthday cake have by over the past year
  • restaurants offer Birthday cake on their menus
  • The fastest rising consumer need for Birthday cake is
  • The dominating diet for Birthday cake is

Interested? Discover more

Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of birthday cake

Trend analysis over time and across social, menus and recipes

Monitor trend developments

Easily track popularity changes, sales statistics, industry trend analysis and trend developments

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Ingredients & flavors for birthday cake

The top established ingredients and/or flavors related to birthday cake that are experiencing positive growth

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Diets

The dietary references with birthday cake over time

Most popular birthday cake dishes

Most popular birthday cake posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Birthday Cake: A Celebration Essential

With its layers of sweetness and colorful decorations, it is a timeless staple for celebrations. Whether it’s classic vanilla, rich chocolate, or a trendy flavor, they brings a sense of joy and indulgence to any occasion.

Creating Memories One Slice at a Time

According to Tastewise data, this food trend remains a strong favorite for both traditional and creative variations. Brands can explore opportunities by offering unique flavors or ready-to-decorate kits, tapping into consumers’ desire for personalized, fun celebration treats.

FAQ

What makes a cake a “birthday cake”?

A birthday cake typically features celebratory decorations like candles, colorful frosting, and sometimes a personalized message, often with flavors and designs chosen by the person celebrating.

What flavors are popular for birthday cakes?

Popular flavors for birthday cakes include vanilla, chocolate, funfetti, and red velvet, though any flavor can be used based on preference.

How should a birthday cake be stored?

A birthday cake should be stored in an airtight container. If it’s frosted with perishable ingredients, it’s best kept in the refrigerator, but can be left at room temperature for short periods.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

Saved On First Drafts

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15% Reduction

In Content Production Costs

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15x Increase

In Consumer Engagement

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Get free trend reports with Tastewise Spotlight

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