Baked trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Baked have by year-over-year
- of U.S. restaurants offer Baked dishes on their menus
- The top consumer need driving Baked consumption today is
- Baked is the most dominant dietary adaptation
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Baked Trend performance of
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Baked that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Baked space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Baked Trends in 2024: Analysis and Insights for the Food Industry
Social conversations around baked goods have dropped by 15.47% over the past year, though 42.17% of restaurants continue to feature baked items on their menus. Snack-based baked options are the fastest-growing consumer need, with veganism dominating as the leading diet for baked goods. This highlights a shift towards plant-based and healthier baked alternatives.
Snackable Baked Goods: A Rising Trend
As consumers increasingly seek convenient, vegan-friendly baked snacks, there is a significant opportunity for brands to innovate with plant-based offerings that meet this growing demand.
FAQ
What are the benefits of baked foods?
Baked foods are often lower in fat and calories compared to fried foods, as baking requires less oil while still achieving a crispy texture.
What types of food can be baked?
A wide variety of foods can be baked, including bread, pastries, casseroles, vegetables, and proteins like chicken or fish.
How does baking affect the nutritional content of food?
Baking helps retain nutrients in foods like vegetables while avoiding the extra fats and oils typically used in frying.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
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