Innova Market Insights helps teams understand what is launching across markets. Tastewise helps teams understand why demand is building and whether an opportunity deserves investment, turning signals into explainable evidence and decision-ready recommendations.
Trusted by 80% of the world’s leading food & beverage brands · since 2018
Tastewise combines consumer panels, market trackers, and AI agents to help brands expand distribution, accelerate innovation, and drive demand. It helps teams identify opportunities, validate concepts, understand demand drivers, and generate the evidence required for innovation decisions, leadership approval, and commercial activation. Tastewise surfaces where consumer demand is moving next
Innova Market Insights is one of the industry's leading providers of product launch intelligence, claims tracking, ingredient monitoring, and innovation trend research. Its databases and annual trend frameworks help teams understand how categories are evolving across global markets and where innovation activity is occurring.
Launch intelligence and launch decisions solve different problems. Here is how each one shows up across the workflows teams rely on.
| Business need |
Built for the decision question
Validate demand, build the case, decide what to launch. |
Built for launch intelligence
Launch tracking, claims, ingredients, and trend frameworks. |
|---|---|---|
| Data sources | Consumer panels, home cooking panel, foodservice operators, retail and eRetail trackers, consumer surveys, and AI-powered analysis | Global product launch databases, consumer research, claims tracking, ingredient monitoring, and category trend analysis |
| Data freshness | Live, continuously updated consumer and market signals | Continuous launch tracking and scheduled trend reporting |
| Primary use case | Validating demand, identifying opportunities, supporting innovation decisions, and building the business case behind concepts | Tracking product launches, monitoring claims trends, and understanding innovation activity across markets |
| Evidence and activation | Explainable, bespoke, and repeatable evidence designed for gate reviews, leadership alignment, innovation validation, and activation | Competitive intelligence, launch tracking, trend frameworks, and market monitoring |
| Execution assets | AI-generated innovation briefs, evidence packs, growth stories, one-pagers, and decision-ready recommendations | Trend reports, launch databases, category analyses, and market intelligence reports |
| Ideal user | Marketing, Insights, Innovation, Sales, and R&D teams responsible for validating opportunities and securing approval | Product development, innovation, and strategy teams responsible for monitoring market activity and competitor launches |
| AI capabilities | Food-trained AI agents that identify opportunities, validate concepts, generate narratives, and recommend next actions | AI-assisted trend identification and launch analysis |
| Best suited for | Teams solving the decision question: should we pursue this opportunity? | Teams solving the intelligence question: what is happening in the market? |
Watch how innovation teams validate consumer demand and build the business case before committing to a launch.
Innova remains a trusted source of launch and trend intelligence. Teams searching for an alternative usually need more than competitive context, they need to know whether consumer demand supports the next opportunity.
Move past competitive context to whether consumer demand supports the next bet.
Confirm an opportunity is real before the market becomes crowded with launches.
Understand how large the demand is and whether it justifies investment.
Know which consumers and occasions are fueling a trend, not just that it exists.
Catch behaviors and occasions that emerge before products appear on shelf.
Turn market context into decision-ready evidence for gate reviews and approval.
Tastewise helps teams understand whether consumer demand supports the next opportunity.
Innova helps teams understand which products, claims, and ingredients are launching across markets.
Innova tracks product launches and innovation activity across global markets
Tastewise transforms signals into explainable evidence, innovation recommendations, and decision-ready outputs.
Innova delivers trusted trend frameworks and launch intelligence for teams to interpret.
Often the answer is both. Track the market with Innova, then validate demand and build the case with Tastewise.
I was checking what was happening with diet trends. Tastewise gave me a clear answer in two clicks. Much faster than anything else we use.
increase in sales conversions for teams using Tastewise sell-in narratives.
Move from demand signal to retailer-ready story in one workflow.
Innova tracks product launches, claims, and innovation activity across markets. Tastewise explains why demand is building and whether an opportunity deserves investment, turning signals into decision-ready evidence.
Not entirely. Innova remains a leading source of launch intelligence and competitive context. Tastewise complements it by validating consumer demand, sizing opportunities, and building the innovation business case. Many teams use both.
Tastewise combines consumer panels, home cooking signals, foodservice activity, retail and eRetail trackers, consumer surveys, and AI agents to explain demand drivers and growth opportunities, often before products reach the shelf.
Innova helps teams see what is launching and where competitors are betting. Tastewise helps validate whether consumer demand supports the next launch and whether it deserves investment.
Many teams already track launches and claims. The challenge is deciding which opportunities to pursue. Tastewise provides the demand evidence and business case needed to make that call with confidence.
Launch databases show what has already reached the market. They are excellent for competitive context, but less suited to validating consumer demand, sizing opportunities, and producing decision-ready evidence.
