Mintel helps teams understand the market through trusted research and category expertise. Tastewise helps teams move from questions to decisions by combining consumer panels, market trackers, and AI agents into one intelligence system for food and beverage.
Tastewise combines consumer panels, market trackers, and AI agents to help brands expand distribution, accelerate innovation, and drive demand. It turns fragmented market signals into explainable evidence, buyer-ready narratives, innovation direction, and activation recommendations.
Mintel is one of the most established market intelligence providers in consumer goods. Its research, analyst expertise, GNPD database, and category coverage help organizations understand market dynamics, benchmark competitors, and support strategic planning.
Two platforms built for different stages of the food and beverage decision cycle. Here is how each one shows up across the workflows teams rely on.
| Business need |
Built for activation workflows
Demand discovery, sell-in stories, innovation direction, activation outputs. |
Built for market research
Market context, category coverage, and competitive benchmarking. |
|---|---|---|
| Data sources | Consumer panels, market trackers, foodservice, retail, eRetail, home cooking, surveys, and AI-powered analysis | Consumer research, GNPD, analyst reports, Black Swan predictive signals, and category intelligence |
| Data freshness | Live, continuously updated food and beverage signals | Research publication cycles, daily platform updates, and analyst-curated intelligence |
| Primary use case | Turning consumer and market signals into explainable evidence, decisions, and activation | Understanding category dynamics, benchmarking markets, and supporting strategic planning |
| Evidence and activation | Explainable, bespoke, and repeatable evidence designed for buy-in, sell-in, innovation, and execution | Research authority, category expertise, analyst guidance, and strategic context |
| Execution assets | AI-generated sell-in stories, innovation briefs, one-pagers, activation recommendations, and decision-ready outputs | Research reports, category analysis, market reviews, and benchmarking resources |
| Ideal user | Marketing, Sales, Insights, and R&D teams that need to move from question to action quickly | Insights, strategy, and research teams focused on market understanding and long-range planning |
| AI capabilities | Food-trained AI agents that answer questions, generate narratives, validate concepts, and recommend next actions | Leap AI, predictive research tools, and AI-assisted exploration of Mintel content |
| Best suited for | Teams that need evidence, alignment, and action around an upcoming decision | Teams that need authoritative market context and research-backed strategic planning |
Watch how teams move from a market question to consumer demand evidence and a buyer-ready story in one workflow.
Mintel remains a trusted research authority. Teams searching for an alternative usually need to move from insight to action faster, within the timelines the business requires.
Turn research into decisions within the timelines the business actually runs on.
Test ideas against live consumer demand instead of waiting on the next report cycle.
Ask a business question and get explainable evidence back, not a stack of reports to interpret.
Generate buyer-ready narratives, briefs, and one-pagers from the same workflow.
Track momentum across consumers, home cooking, and foodservice in real time.
Move from understanding the market to deciding what to do next.
Tastewise is built to answer questions, build evidence, and produce the output teams need to move forward.
Mintel's strength is trusted research, analyst expertise, and deep category understanding.
Mintel delivers research reports, category overviews, and the GNPD database for teams to interpret.
Tastewise surfaces evidence and builds the story in time for the meeting, the buyer, or the brief.
Research is strongest for planned, long-horizon strategy and category reviews.
Often the answer is both. Each platform is built for a different job in the same workflow.
I was checking what was happening with diet trends. Tastewise gave me a clear answer in two clicks. Much faster than anything else we use.
increase in sales conversions for teams using Tastewise sell-in narratives.
Move from demand signal to retailer-ready story in one workflow.
Mintel provides authoritative market research and category context. Tastewise helps teams turn questions into evidence and decisions, combining consumer panels, market trackers, and AI agents to build the story and the output. Mintel helps you understand the market. Tastewise helps you decide what to do next.
Not entirely. Mintel remains valuable for authoritative research, category coverage, and long-term planning. Tastewise adds the speed, evidence-building, and activation layer many teams need to act within business timelines. Many teams use both.
Tastewise combines live consumer panels, home cooking data, retail and eRetail trackers, foodservice signals, surveys, and AI agents that answer business questions and generate decision-ready outputs.
Mintel helps teams understand category context. Tastewise helps teams validate concepts against live consumer demand and decide whether an opportunity is strong enough to pursue.
Many teams already have access to research. The challenge is acting on it quickly. Tastewise helps teams move from question to evidence to activation in the same workflow, before the next decision is waiting.
Research reports are authoritative but built on a publishing cycle. They are excellent for context and planning, but less suited to fast validation, building the business case, and producing activation-ready outputs on business timelines.
