Discover the most trending spice blends to consider for your next product launch

October 31, 20232 min
Lauren Daniels photo
Lauren Daniels Tastewise

At Tastewise, you will explore the top trending spice blends, including Za’atar, Everything Bagel Seasoning, Harissa, Gochujang, and more.

In today’s globalized world, it’s more critical than ever for businesses to embrace diverse flavors and ingredients in product creation. Consumers continuously seek authentic, unique, and exciting tastes from around the globe. Food businesses should incorporate some of the most trending spice blends into product launches. These mixtures can transform simple dishes into mouth watering masterpieces, enticing consumers to experience new cuisines and expand their palates.

In this article, we will introduce some of the most trending spice blends that have emerged from around the world, including Middle Eastern favorites like Za’atar, North African spice mix Harissa, Korean chili paste Gochujang, and Japanese Furikake seasoning, to name a few. By leveraging these unique flavors in your next product launch, businesses can differentiate themselves from competitors while appealing to adventurous consumers eager for bold and exciting culinary experiences.

Furthermore, many trending spice blends offer health benefits due to their natural ingredients, antioxidants, and anti-inflammatory properties. Incorporating these health-conscious blends in your product offerings can attract customers seeking functional and flavorful food options. By understanding the origins of these globally-inspired spice blends, flavors, and culinary applications, businesses can strategically develop new products that cater to diverse and ever-evolving tastes.

As we delve further into these popular spice blends, businesses will gain insights into how they can enhance and diversify their product lines, tap into surging consumer interest for global flavors, and ultimately drive successful product launches that reflect the richness and complexity of the world’s culinary landscape.

Za’atar: A tangy and herbaceous Middle Eastern staple
Za’atar is a Middle Eastern spice blend that has gained widespread popularity due to its tangy, herbaceous flavor that adds depth to dishes, traditionally made with dried thyme, sesame seeds, and sumac, other herbs like oregano and marjoram. Za’atar provides an excellent way to enhance the taste of dips, flatbreads, salads, and roasted vegetables. In product development, businesses can utilize Za’atar in snack products like crackers, flavored hummus, or even as a seasoning for gourmet popcorn.

Harissa and Gochujang: Fiery flavors from North Africa and Korea
Harissa and Gochujang are chili-based spice blends or pastes with unique flavor profiles that cater to those seeking heat and complexity in their foods. Harissa, a North African chili paste made from roasted red peppers, chili, garlic, and spices such as coriander, offers a spicy, smoky, and slightly sweet flavor perfect for stews, marinades, and sauces. Businesses can experiment with Harissa-infused products such as seasonings, chili sauces, and condiments for meat and vegetables, appealing to customers seeking a fiery kick in their dishes.

On the other hand, Gochujang is a Korean chili paste made from fermented soybeans, chili peppers, glutinous rice, and salt. Its complex and spicy flavor profile with a hint of sweetness has become increasingly popular and is a staple in several popular Korean dishes, including bibimbap and tteokbokki. Businesses can harness Gochujang’s unique taste to create innovative barbecue sauces and marinades or incorporate it as a key ingredient in hot sauce formulations, expanding the global reach of their product offerings.

Ras el Hanout, Berbere, and Baharat: Warm and aromatic blends from Morocco, Ethiopia, and the Middle East
Ras el Hanout, Berbere, and Baharat are spice blends from different regions, boasting warm, complex, and aromatic flavors perfect for various dishes. Ras el hanout, a Moroccan blend that translates to “top of the shop,” combines multiple spices, including cinnamon, cumin, ginger, coriander, and cardamom, imparting warm and fragrant notes to meat, rice, and vegetable dishes. Businesses can utilize this versatile mixture in spice rubs or seasoning blends that cater to customers interested in exploring Moroccan and North African flavors.

Similarly, Berbere originates from Ethiopia and features a combination of spices, including chili peppers, paprika, ginger, fenugreek, and coriander. Berbere can be incorporated into stews, meats, and vegetables to add an intense pop of flavor. Companies can create an Ethiopian-inspired product line featuring spice blends, simmer sauces, and marinades infused with Berbere’s bold flavors.

Baharat, a Middle Eastern blend varying by region, generally includes ingredients like black pepper, cinnamon, cloves, cumin, nutmeg, and paprika. Its warm and complex flavor profile makes it ideal for lamb, rice, or roasted vegetables. Baharat-infused products, such as gourmet spice rubs, condiments, or flavored olive oils, can expand a business’s culinary offerings and cater to customers drawn to Middle Eastern cuisine.

Furikake, Dukkah, and Everything Bagel Seasoning: Creative toppings for snacks and dishes
For topping various dishes, snacks, and sides, Furikake, Dukkah, and Everything Bagel Seasoning offers an array of tastes and textures. Furikake, a Japanese seasoning, typically includes ingredients like sesame seeds, seaweed, dried fish, and others, offering a savory and umami flavor to rice dishes or as a topping for poke bowls. Businesses can explore popular Japanese-flavored rice crackers, Furikake-spiced popcorn, or snack mixes.

Dukkah is an Egyptian blend of roasted nuts, sesame seeds, coriander, cumin, and other spices. Its nutty and aromatic flavor pairs well as a dip sprinkled over dishes or as an unconventional breading for chicken or fish. Companies can develop products such as Dukkah-injected nut mixes, spice blends, or dressings, adding a uniquely Egyptian twist to their culinary lineup.

Lastly, Everything Bagel Seasoning, taking inspiration from the classic bagel variety, includes ingredients like sesame seeds, poppy seeds, dried garlic, dried onion, and salt. Its savory and crunchy flavor can enhance cream cheese spreads, snack foods, or salad dressings, providing an American classic taste.

By exploring the most trending spice blends, businesses can tap into the rich and diverse culinary landscape, offering unique tastes and new flavor experiences to discerning customers. Research and development efforts leveraging these spice blends create innovative products that cater to adventurous eaters and expand businesses’ global reach.

By embracing these fascinating flavors from various parts of the world, businesses can set themselves apart while meeting consumer demand for fresh and exciting culinary creations. Get in touch with Tastewise to explore our food and beverage intelligence software.

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