Paletas trends - consumption analysis and statistics 2025 report

Most Popular Paletas

Paletas, the beloved Mexican frozen treats, have grown in popularity across the United States and worldwide, captivating taste buds with their vibrant flavors and natural ingredients.

Here’s a list of the most popular paleta flavors and their popularity based on statistics.

Strawberry (Fresa)

Strawberry paletas consistently top the charts as a fan favorite, both in the U.S. and globally.

Known for their sweet yet tangy flavor, Fresa paletas account for approximately 25% of total paleta sales in the U.S., according to culinary market surveys.

Their popularity also mirrors the buzz around trending ice cream flavors, as both continue to appeal to consumers seeking fresh, fruity options.

Internationally, they remain a classic option and are especially popular in Latin American countries.

Mango with Chili (Mango con Chile)

This flavor offers a perfect mix of sweet, tangy, and spicy, making it a standout choice for adventurous paleta lovers.

Mango with chili holds around 18% of market sales in the U.S. and is particularly celebrated in urban areas with diverse cultural influences.

It has also gained a foothold in countries like Canada and the UK due to its unique flavor profile.

Coconut (Coco)

Coconut paletas are heavily favored for their creamy texture and tropical taste.

These account for approximately 15% of the global paleta market and are particularly popular in beachside regions and tropical countries, where coconut is a staple flavor.

Tamarind (Tamarindo)

For lovers of tangy and exotic flavors, tamarind is a top choice. Tamarindo paletas represent about 10% of the market and have strong popularity in both the U.S. and Southeast Asia, where tamarind is already a well-loved ingredient.

Chocolate (Chocolate Abuelita)

Chocolate-flavored paletas, often infused with hints of cinnamon or traditional Mexican chocolate, are a comfort food favorite.

They are most popular during the cooler months in the U.S., comprising 12% of annual sales.

This aligns with frozen dessert trends, where rich, seasonal flavors gain traction among consumers seeking indulgent treats.

These paletas also show enduring popularity in Europe, where chocolate desserts are deeply appreciated.

Pineapple (Piña)

Refreshing and sweet, pineapple paletas are loved for their vibrant and tropical notes.

Globally, piña paletas hold around 8% of the market, with particular popularity in warmer climates across South America and Asia.