Halloween Marketing Survey
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Halloween Marketing Survey
User responses
63,536
Survey Type
Market Research
Audience
All Audience
Top Insight
- Pumpkin spice is the most popular food product associated with Halloween among respondents.
- Respondents prefer marketing focused on Halloween-themed recipes or cooking tips over other types of marketing content.
- Respondents associated the Halloween season more with traditional American flavors than with other flavors.
1.
What foods and beverages do you associate the most with Halloween?
Insight
48%
More than average
respondents associate Halloween with pumpkin spice.
48.18%
Pumpkin spice
Pumpkin spice
48.18%
11,804
Candy corn
24.58%
6,023
Marshmallow
15.01%
3,677
Apple cider
12.8%
3,137
Caramel apple
11.85%
2,903
Pumpkin beer
5.55%
1,360
2.
What type of Halloween marketing content catches your attention the most?
Insight
4.4X
More than average
consumers prefer Halloween-themed recipes or cooking tips than limited-edition seasonal flavors or packaging.
52.25%
Halloween-themed Recipes Or Cooking Tips
Halloween-themed Recipes Or Cooking Tips
52.25%
3,234
In-store Displays And Decorations
21.1%
1,306
Social Media Posts And Stories
14.85%
919
Limited-edition Seasonal Flavors Or Packaging
11.8%
730
3.
Which of these influences your purchase decisions the most during the Halloween season?
Insight
4.1X
More than average
respondents associated the Halloween season with discounts and special offers than with limited-edition flavors or products.
42.35%
Discounts And Special Offers
Discounts And Special Offers
42.35%
7,201
Brand Recommendations From Influencers Or Friends
25.11%
4,269
Seasonal Recipes Or Usage Ideas
19.9%
3,384
Packaging Design
13.3%
2,262
Limited-edition Flavors Or Products
10.19%
1,733
4.
What type of Halloween-inspired food products are you most interested in trying?
Insight
55%
More than average
consumers prefer DIY kits for Halloween treats.
55.32%
Diy Kits For Halloween Treats (E.g., Cookie Decorating, Candy-making Kits)
Diy Kits For Halloween Treats (E.g., Cookie Decorating, Candy-making Kits)
55.32%
1,945
Spooky-themed Snacks (E.g., Ghost-shaped Cookies, Candy Eyeballs)
17.95%
631
Halloween-inspired Meals (E.g., Themed Pizzas, Spooky Pasta)
16.15%
568
Limited-edition Halloween Flavors (E.g., Pumpkin Spice, Black Licorice)
11.52%
405
5.
Do you associate certain flavors or ingredients with Halloween? If so, which ones?
Insight
6.9X
More than average
respondents associated Halloween with traditional American flavors than with Asian-inspired flavors.
57.98%
Traditional American (E.g., Pumpkin Spice, Cinnamon, Caramel, Apple)
Traditional American (E.g., Pumpkin Spice, Cinnamon, Caramel, Apple)
57.98%
36,837
Latin American (E.g., Chocolate, Chili, Cinnamon)
57.59%
36,591
Asian-inspired (E.g., Matcha, Black Sesame, Red Bean)
8.38%
5,325
European-inspired (E.g., Marzipan, Anise, Mulled Spices)
2.59%
1,648