Cold Fruity Coffee Consumer Insights
Cold Fruity Coffee Insights
User responses
23,198
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents prefer to consume cold and fruity coffee drinks in the morning.
- Cold brew is the most popular type of cold and fruity coffee drink among respondents.
- Respondents paired cold and fruity coffee drinks with berries instead of other fruits.
1.
In which time of the day do you consume cold and fruity coffee drinks the most?
Insight
77%
More than average
prefer to consume cold and fruity coffee drinks in the morning.
77.13%
Morning
Morning
77.13%
4496
Afternoon
21.38%
1246
Evening
8.42%
491
Late Night
2.8%
163
Early Morning
2.28%
133
2.
What is your preferred type of cold and fruity coffee drink?
Insight
14.4X
More than average
prefer fruity iced coffee more than they prefer fruity blended coffee.
57.46%
Cold Brew
Cold Brew
57.46%
13330
Iced Coffee
50.84%
11,793
Blended Coffee
3.52%
817
Fruit-infused Coffee
1.47%
342
3.
What factors influence your choice of a cold and fruity coffee drink?
Insight
1.5X
More than average
chose cold and fruity coffee drinks for taste more than for health benefits.
46.2%
Taste
Taste
46.2%
5,309
Convenience
37.33%
4,290
Health
29.87%
3,432
Price
11.5%
1,322
Brand
6.9%
793
4.
Where do you typically purchase cold and fruity coffee drinks?
Insight
57%
More than average
of consumers prefer to enjoy their cold and fruity coffee drinks at home.
57.76%
Make at Home
Make at Home
57.76%
4,724
Coffee Shop
49.46%
4,045
Grocery Store
1.53%
125
Convenience Store
0.53%
43
5.
Which fruit flavors do you enjoy most in cold and fruity coffee drinks?
Insight
3.5X
More than average
paired cold and fruity coffee drinks with berry flavors more than those with apple flavors.
57.23%
Berry
Berry
57.23%
17,383
Citrus
40.67%
12,352
Banana
19.9%
6,046
Apple
16%
4,859
Tropical
3.05%
927
6.
What is your preferred level of sweetness in a cold and fruity coffee drink?
Insight
3.6X
More than average
prefer cold and fruity coffee drinks that are not sweet at all more than those that are very sweet.
68.22%
Not Sweet At All
Not Sweet At All
68.22%
820
Very Sweet
18.89%
227
Slightly Sweet
14.64%
176
Moderately Sweet
0.42%
5
7.
Which of the following new or unique fruit flavors in cold and fruity coffee drinks are you most likely to try?
Insight
23%
More than average
are most likely to try cold and fruity coffee drinks that contain fig.
23.92%
Fig
Fig
23.92%
537
Lemon juice
23.52%
528
Blood orange
18.8%
422
Apricot
16.61%
373
Kiwi
16.04%
360
Blue raspberry
9.27%
208
8.
How much are you typically willing to spend on a cold and fruity coffee drink?
Insight
32%
More than average
are willing to spend between $5 to $10 USD on their cold and fruity coffee.
64.92%
Under $5
Under $5
64.92%
261,407
$5 to $10
32.5%
130,870
$15 to $20
0.58%
2,329
More than $20
0.97%
3,908