Discovering Salmon Preferences
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Discovering Salmon Preferences
User responses
153,460
Survey Type
Market Research
Top Insight
- Respondents paired salmon with dill or other herbs rather than with other ingredients.
- Respondents prefer to consume salmon at dinner.
- Christmas is the most popular occasion associated with salmon among respondents.
1.
How do you prefer to learn about new salmon recipes?
Insight
65%
More than average
respondents prefer to learn about new salmon recipes through cookbooks.
65.4%
Cookbooks
Cookbooks
65.4%
2,030
Social Media
26.61%
826
Cooking Shows
6.22%
193
Friends Or Family Recommendations
2.26%
70
Online Recipes/blogs
1.19%
37
2.
Which ingredients do you commonly use when preparing salmon?
Insight
2.4 X
More than average
consumers paired salmon with dill or other herbs than with soy sauce or teriyaki.
49.62%
Dill Or Other Herbs
Dill Or Other Herbs
49.62%
58,704
Lemon Or Lime
42.83%
50,669
Garlic
39.65%
46,900
Olive Oil Or Butter
38.84%
45,947
Soy Sauce Or Teriyaki
20.26%
23,964
3.
What type of salmon do you usually buy?
Insight
8.3X
More than average
respondents prefer smoked salmon than canned or frozen salmon.
62.48%
Smoked
Smoked
62.48%
69,376
Fresh
52.18%
57,938
Frozen
7.46%
8,287
Canned
2.88%
3,200
Sushi-grade
1.28%
1,426
4.
When do you usually consume salmon?
Insight
62%
More than average
consumers prefer to eat salmon at dinner
62.77%
Dinner
Dinner
62.77%
96,334
Lunch
32.55%
49,949
Breakfast
21.21%
32,549
As A Snack
17.37%
26,661
Special Occasions Only
14.09%
21,626
5.
On which of the following occasions do you consume salmon the most?
Insight
2.9X
More than average
respondents associated salmon with Christmas than with Easter.
Christmas
32.8%
6,837
Date night
30.6%
6,378
Thanksgiving
13.34%
2,781
Anniversary
12.06%
2,514
Valentines day
11.66%
2,431
Easter
11.21%
2,337
6.
Where do you typically purchase salmon?
Insight
5.6X
More than average
consumers prefer salmon at restaurants than from delivery
84.27%
Restaurant
Restaurant
84.27%
39,284
Online Delivery Service
15.03%
7,005
Farmers' Market
4.74%
2,208
Grocery Store
3.69%
1,719
Directly From A Fishmonger
0.86%
400
7.
What factors influence your choice of salmon?
Insight
62%
More than average
respondents choose salmon for its taste.
62.96%
Taste
Taste
62.96%
36,053
Price
23.99%
13,737
Nutritional Value
20.78%
11,901
Sustainability
7.79%
4,459
Brand
5.87%
3,359