From Mocktails to Cocktails: Understanding American Beverage Choices
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From Mocktails to Cocktails: Understanding American Beverage Choices
User responses
422,933
Survey Type
Market Research
Audience
All Audience
Top Insight
- Respondents prefer mocktails primarily due to being alcohol-free
- Sweet is the preferred flavor profile in mocktails and cocktails
- Respondents are most interested in cocktails with exotic fruits
- Respondents prefer to sweeten their mocktails with general sweeteners
- Respondents prefer to sweeten their cocktails with natural sweeteners
1.
Do you prefer a cocktail or a mocktail?
Insight
93%
More than average
respondents prefer to consume cocktails
93.03%
Cocktail
Cocktail
93.03%
1,143,756
Mocktail
6.97%
85,740
2.
What motivates you to choose a mocktail over an alcoholic beverage?
Insight
3.5X
More than average
respondents prefer mocktails due to being alcohol-free than due to the taste.
98.6%
Alcohol-free
Alcohol-free
98.6%
96,591
Tasty
28.47%
27,885
Fun or fresh
23.44%
22,966
Refreshing
13.25%
12,978
Attractive
12.7%
12,439
3.
What is your preferred mocktail texture?
Insight
2.4X
More than average
respondents prefer a creamy texture than with crushed ice
81.56%
Fizzy
Fizzy
81.56%
11,245
Creamy
11.26%
1,552
Juicy
8.35%
1,151
Smooth
8.23%
1,135
With Crushed Ice
4.71%
650
4.
Which flavor profile do you prefer in a mocktail?
Insight
45X
More than average
respondents prefer a spicy flavor than a sour flavor in mocktails
78.09%
Sweet
Sweet
78.09%
14,329
Spicy
22.88%
4,198
Sour
15.79%
2,897
Bitter
5.5%
1,010
Zesty
3.28%
602
Umami
0.84%
154
5.
Which of the following ingredients do you enjoy in your mocktails?
Insight
13%
More than average
respondents prefer to pair mocktails with herbs than with soda
87.48%
Fresh fruits
Fresh fruits
87.48%
41,082
Herbs (e.g., mint, basil)
31.07%
14,593
Soda or tonic water
27.51%
12,919
Spices (e.g., cinnamon, ginger)
20.1%
9,441
Cream or milk alternatives
14.36%
6,746
6.
What new mocktail ingredient are you most interested in trying?
Insight
35%
More than average
respondents prefer to try seed/nut extracts edible flowers in mocktails
59.37%
Exotic fruits
Exotic fruits
59.37%
14,322
Seed and nut extracts
33.06%
7,975
Edible flowers
24.48%
5,906
Spicy kick (e.g. chilis, ginger)
18.97%
4,575
Herbal infusions
13.14%
3,170
7.
How do you prefer your mocktails to be sweetened?
Insight
4.9X
More than average
respondents prefer naturally sweetened mocktails than unsweetened mocktails
59.81%
General sweeteners (e.g refined sugar, brown sugar)
General sweeteners (e.g refined sugar, brown sugar)
59.81%
1.44
Natural sugars (e.g., honey, agave)
57.98%
7,513
I prefer unsweetened mocktails
11.9%
1,542
Artificial sweeteners (e.g. splenda, erythritol)
1.44%
187
8.
How much would you typically spend on a mocktail in a restaurant?
Insight
53%
More than average
respondents typically spend between $3to $6 on a mocktail
53.3%
$3 to $6
Less than $3
22.15%
924
$3 to $6
53.3%
2,223
$6 to $9
6.09%
254
More than $12
18.46%
770
9.
What is your preferred cocktail texture?
Insight
9%
More than average
respondents prefer a smooth texture a creamy texture in cocktails
60.76%
Fizzy
Fizzy
60.76%
46,545
Smooth
25.15%
19,268
Creamy
23.11%
17,701
Juicy
15.81%
12,114
With Crushed Ice
5.75%
4,403
10.
Which flavor profile do you prefer in a Cocktail?
Insight
2.3X
More than average
respondents prefer a sweet flavor than a spicy flavor in cocktails
69.95%
Sweet
Sweet
69.95%
142,778
Spicy
30.16%
61,551
Sour
26.95%
55,016
Bitter
6.56%
13,385
Umami
1.33%
2,713
11.
Which of the following ingredients do you enjoy in your cocktails?
Insight
42%
More than average
respondents enjoy cocktails with spices than with soda
85.86%
Fresh fruits
Fresh fruits
85.86%
363,140
Herbs (e.g., mint, basil)
23.7%
100,253
Spices (e.g., cinnamon, ginger)
22.32%
94,388
Cream or milk alternatives
18.22%
77,047
Soda or tonic water
15.69%
66,340
12.
What new cocktail ingredient are you most interested in trying?
Insight
71%
More than average
respondents prefer cocktails with exotic fruits than with seed/nut extracts
61.51%
Exotic fruits
Exotic fruits
61.51%
145,506
Seed and nut extracts
35.91%
84,955
Spicy kick (e.g. chilis, ginger)
27.93%
66,070
Edible flowers
19.97%
47,230
Herbal infusions
14.27%
33,763
13.
How do you prefer your cocktails to be sweetened?
Insight
68%
More than average
respondents prefer to sweeten their cocktails with natural sweeteners
67.92%
Natural sugars (e.g., honey, agave)
Natural sugars (e.g., honey, agave)
67.92%
66,564
General sweeteners (e.g refined sugar, brown sugar)
52.37%
51,329
I prefer unsweetened mocktails
5.95%
5,828
Artificial sweeteners (e.g. splenda, erythritol)
0.84%
824
14.
How much would you typically spend on a cocktail in a restaurant?
Insight
33%
More than average
respondents typically spend between $10 to $20 on a cocktail
39.85%
Less than $10
Less than $10
39.85%
117,084
$10 to $20
33.15%
97,422
$20 to $30
13.47%
39,593
More than $30
13.53%
39,745