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  1. Home
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  5. Trends Agent
Food & beverage trend intelligence

Recruit AI Agents for trend analysis

Forecast food & beverage trends, spot whitespace opportunities, and understand the consumer and market signals driving demand.

Talk to us about Trends Agent

See it on your category. Book a 20 minute walkthrough.

Demo, limited view
Trends Agent Insights · USA Monitoring
Asking What growth opportunity is there for protein yogurt among Gen Z GLP-1 users? Protein yogurt Gen Z · GLP-1 USA
Bowl of protein yogurt topped with mixed berries, banana and chia seeds
Executive summary

Blood sugar is opening protein yogurt whitespace

Protein yogurt has a clear growth opening with Gen Z GLP-1 users by pairing satiety with blood sugar support. Blood sugar is climbing fastest, with nearly half again as many consumers choosing it as a year ago, while energy and fiber are also up about a third.

Action: position protein yogurt around blood sugar support and pair it with fruit-forward, high-fiber formats.
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People
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Social posts
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Recipes
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Dishes
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Restaurants
See the full answer for your category. Talk to us
Walkthrough video coming soon We are filming the 90 second walkthrough. Talk to us for a live demo of Trends Agent on your own category in the meantime. Talk to us about Trends Agent

Trusted by 80% of the world’s leading food & beverage brands · since 2018

Outcomes

Move on a trend while it is still an opportunity

Spot breakouts early

Signals surface as they accelerate, before category reports catch up.

Validated signals only

Every signal clears the validation layers before it reaches you.

The why behind demand

The need state, audience and occasion driving each trend.

A story in minutes

A sell-in story with the evidence attached, ready for the room.

Powered by Tastewise’s real-time food data

Consumer panels, menus, retail, and recipe data flow through a validation engine that confirms every signal before it becomes an answer. No single-source noise. No internet hallucinations. Just evidence you can trust.

The deepest food-data layer in the industry.

0M+
Foodservice locations
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Observed F&B moments
0T+
Structured data points
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Markets live today
The difference

Trends Agent vs traditional trend tracking

Guessing, or knowing?

Without Trends Agent

  • Trends spotted after they peak
  • Signals from one source, easy to misread
  • Weeks of manual scraping
  • “We think it’s trending”
  • Generic internet data

With Trends Agent

  • Breakouts surfaced as they accelerate
  • Validated through three validation layers
  • Brief-ready narrative in minutes
  • “up X% over the past year, here is the evidence”
  • Food-trained intelligence
Talk to us about Trends Agent
How Trends Agent works

From breakout signal to sell-in story

Six steps, one validated data layer. Scroll through what Trends Agent does in your category.

Breakout signals · USA
Ranked by growth · momentum · consistency
01Hormone balanceFunctional health · benefit+65%accelerating
02Blood sugarFunctional health · benefit+48%accelerating
03Anti-inflammatoryFunctional health · benefit+36%emerging
04FiberNutrition · benefit+35%emerging
01

Surface breakout signals before category data catches up.

Ingredients, flavours and claims that are accelerating, ranked by growth and momentum.

Validation layers
Protein yogurt · confirmed across 5.94K people
Layer 1 · Consumer panel
Confirmed across demographics & occasions · 8.46K social posts
Layer 2 · Menus and retail
Behavior matches the panel across channels · 39+ markets
Layer 3 · Calibration
Bias calibrated to under 5% · finding is defensible
Confidence score delivered · lifecycle: accelerating
02

Validate every signal before it reaches your team.

Reported only after it clears all three validation layers, with a confidence score attached.

Why protein yogurt · drivers
The why behind the keyword
Need state · blood sugar supportSteady energy without the sugar spike.
Audience · Gen Z GLP-1 users, USAWellness-led, satiety-first.
Occasion · everyday wellnessA gut-friendly, high-protein daily ritual.
03

Explain what is actually driving demand.

The need state, the audience and the occasion pulling each trend forward.

Trajectory · protein yogurt
Lifecycle position · trailing 24 mo.
Tastewise trajectory chart: emerging dishes (Soup, Graham Cracker, Burrito, French Fries, Catalina Crunch, Yogurt Cake, Pretzels) versus trending dishes (Cake, Coffee, Cheesecake, Cracker, Sourdough Bread)
Emerging
Accelerating
Peaking
Fading
Currently accelerating · 6 to 9 months of runway
04

Forecast the trajectory.

See whether a signal is emerging, accelerating, peaking or fading, so you time the launch.

Whitespace · protein yogurt × format
Where demand exists but supply doesn’t
Demand Whitespace Saturated
05

Find the whitespace.

Where demand exists but supply does not, in your category and market.

Sell-in story · protein yogurt
Generated in 2 minutes · evidence attached
Protein yogurt · sell-in story
Protein yogurt bowl with berries, banana and chia

Accelerating among Gen Z GLP-1 users. Lead with blood-sugar support in a frozen RTD format.

+43.88% growthGen Z · GLP-1Accelerating
06

Turn a signal into a sell-in story in minutes.

A ready to pitch story with the opportunity, the audience and the evidence attached.

Breakout signals · USA

Breakout signals · USA

Live radar · ranked by growth, momentum, and cross-channel consistency

Category: All Market: USA Window: trailing 12 mo
01 · MatchaIngredient · beverages +92% growthAccelerating
Momentum: strong
Cleared layers: Consumer panel · Menus and retail · Calibration (3/3)
First flagged: 7 months before category reports illustrative
You’d have had a 7-month head start. illustrative
02Chili crisp+74%accelerating
03Protein-forward+61%emerging
04Yuzu+48%emerging

Monitoring thousands of signals across your category right now. (illustrative)

See the breakouts in your category before they hit the headlines.

Talk to us about Trends Agent
Validation layers

How validation works

Why a Trends Agent signal is one you can take into the room

1 Three validation layers score the signal
Layer 1 · Consumer panelHigh
Layer 2 · Menus and retailHigh
Layer 3 · Calibration<5% bias
2 Cross-check & correct

A calibration engine cross-checks the layers and corrects for AI skew – so a trend is never reported stronger than it is.

3 Verdict
Confidence score delivered · all 3 layers passed · lifecycle: accelerating
Rejected example: strong social buzz, but it never cleared the menus-and-retail layer → flagged as noise, not reported. illustrative

Bring signals your buyers can’t argue with.

Talk to us about Trends Agent
Why matcha · drivers

Why matcha · drivers

The why behind the keyword – with evidence

Need state · calm energySustained focus without the coffee crash.
Audience · Gen Z, USAWellness-led, café-culture native.also rising: urban millennials
Occasion · afternoon resetReplacing the 3pm coffee run.
Adjacent ingredients pulling it forward
matcha + oat milk matcha + collagen matcha + yuzu

Representative signal – Top-rising order combination: “matcha latte, oat milk, no sugar”. illustrative

Understand the why behind every trend in your category.

Talk to us about Trends Agent
Trajectory · matcha

Trajectory · matcha

Lifecycle position and runway · trailing 24 mo.

Emerging
Accelerating
Peaking
Fading
Currently accelerating · 6 to 9 months of runway

Projected peak window: next 2 to 3 quarters. illustrative

Launch now to land while demand is still climbing, ahead of the peak.

Tracking a curve similar to oat milk’s acceleration phase. (illustrative)

Time your launch to the curve, not the headlines.

Talk to us about Trends Agent
Whitespace · matcha × format

Whitespace · matcha × format

Where demand exists but supply doesn’t

Demand Whitespace Saturated
Top whitespace opportunities (illustrative)
1Matcha × ready-to-drinkhigh demand, low supply
2Matcha × protein / functionalrising demand, minimal supply
3Matcha × dessert formatsclimbing, uncrowded

Find the open space in your category before competitors do.

Talk to us about Trends Agent
Innovation brief · matcha

Innovation brief · matcha

Generated in 2 minutes · evidence attached

Matcha · sell-in narrative
The argument
Matcha is accelerating, up 92% over the past year, among Gen Z in the US – a validated demand signal to build a category story on.
The signal
+92% growthValidatedAccelerating6 to 9 mo runway
Buyer case
Demand is climbing across menus, retail and home cooking, beyond social. List ahead of the curve.
Recommended position
Lead with an afternoon-occasion RTD matcha.
Evidence
14 sources attached illustrative
Matcha · innovation brief
Opportunity
Matcha is accelerating (+92% growth) among Gen Z in the US, driven by a calm-energy need state.
The signal
+92% growthValidatedAccelerating6 to 9 mo runway
Audience
Gen Z, USA – wellness-led.
The why
calm energy · afternoon reset
Recommended play
Lead with the calm-energy benefit in an afternoon-occasion RTD format.
Evidence
14 sources attached illustrative
Matcha · campaign territory
The big idea
Calm energy for the afternoon reset – matcha as the no-crash 3pm ritual.
The signal
+92% growthValidatedAccelerating6 to 9 mo runway
Audience
Gen Z, USA – wellness-led, café-culture native.
Message angles
calm energyno crashafternoon reset
Channel & occasion
Social-first, afternoon daypart.
Evidence
14 sources attached illustrative

Turn any validated signal into a brief your team can act on Monday.

Talk to us about Trends Agent
Integrations

Ask it where you already work

Ask in ChatGPT or Claude and get a Tastewise answer backed by food-trained intelligence and real market evidence.

ClaudeClaudeTastewise connected
What’s the growth opportunity for protein yogurt among Gen Z GLP-1 users?
Tastewise Answered with food-trained intelligence
+43.88% growth
‘Frozen’ protein yogurt demand, validated through every layer. Accelerating among Gen Z GLP-1 users, USA – driven by a blood-sugar-support need state.
Connected to your whole stack
All integrations
Trusted across food and beverage

How brands shaping modern F&B decisions use Tastewise

Crunch Pak

From a sliced-apple company to a snacking company.

Before

Kids’ snack. Off the Costco shelf.

After

Family-occasion brand. Innovation award.

$10M win + innovation award
Waitrose & Partners

From trend signal to a top-selling dessert.

Before

Slow concept validation. Trend guesswork.

After

Basque cheesecake. 25% faster to shelf.

#1 own-label dessert
Givaudan

Bold flavour concepts, pitched at the speed of culture.

Before

Weeks of decking. Static research.

After

Days to pitch. Live signals.

10× faster pitch turnaround
The agent family

More AI agents for food & beverage teams

Trends Agent is one of the Tastewise agent family. Each runs on the same validated F&B data.

Flavor Forecast

Forecast which flavours move from emerging to mainstream.

Whitespace Explorer

Map unmet needs across markets and dayparts.

Insights Agent

Business questions answered with cited data.

Concept Agent

Ranked product concepts from category whitespace.

Competitor Insights

Continuous competitor monitoring with named launches.

Marketing Agent

Campaign-ready stories backed by consumer signals.

See all Tastewise agents
FAQ

Questions, answered first

Trends Agent is Tastewise’s always-on AI agent for food & beverage trends.

It detects breakout signals across menus, retail, social, and home cooking, validates each through three validation layers, and explains what’s driving it – so your team moves on a trend while it’s still an opportunity.

It detects signals that are accelerating across multiple channels at once.

The agent continuously scans trillions of real F&B signals and ranks ingredients, formats, flavours and claims by growth rate, momentum, and cross-channel consistency – surfacing a breakout the moment it starts to accelerate, not after it peaks. See where this leads in the 2026 Trend Forecast and our ongoing food trends coverage.

It’s validated, food-trained, and explains the why – not just scraped keywords.

Social listening reads one noisy source. Generic AI is trained on the open internet and can overstate. Trends Agent is trained only on F&B, confirms every signal through three validation layers, and tells you the driver, audience, and trajectory behind it.

Innovation, insights, and brand leaders at food & beverage companies.

Product innovation teams sizing concepts, insights teams validating signals, and marketing teams building campaign territories all use Trends Agent to move first with evidence attached.

Yes – ask in ChatGPT or Claude and get a Tastewise answer inline.

The integration delivers food-trained intelligence right inside your existing assistant, with the evidence attached. No copy-paste, no context loss, and briefs land in your team workspaces.

Minutes, not weeks.

Trends Agent outputs a sell-in narrative, innovation brief, or campaign territory with the validating evidence attached – turning what used to take weeks of manual scraping into a brief-ready narrative in minutes.

Global coverage across categories, with foodservice menus tracked in 39+ markets.

Trends Agent monitors signals across 32+ markets and the full range of F&B categories – ingredients, formats, flavours and claims – so you can find breakouts and whitespace in your specific category and region.

Trends Agent

Move first on the next trend

See Trends Agent spot breakout trends in your category, validated through every layer in minutes.

Talk to us about Trends Agent
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What happens next

See what’s driving demand, then turn it into a sell-in story for retailers and operators.

  • Connect consumer panels, market trackers, and agents into one evidence view
  • Get the “why” behind what’s changing, with explainable demand drivers
  • Walk away with a buyer-ready narrative and next steps to activate

Trusted by

kroger (2)
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Pepsico
Nestle
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“Tastewise is my secret tool for knowing what consumers want next and why.“

Tess Sansbury
Marketing and Innovation Lead, DSM

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What happens next

Get a custom AI agent built for your food and beverage workflow.

  • Build an agent trained on the food and beverage signals your team cares about most 
  • Let AI agents surface trends, opportunities, and next steps in real time
  • Walk away with outputs teams can use immediately, not another dashboard to manage

Trusted by

kroger-2
Nestle
Pepsico
Mars
KraftHeinz

“Tastewise is my secret tool for knowing what consumers want next and why.“

Tess Sansbury
Marketing and Innovation Lead, DSM

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