Spoonshot helps R&D teams discover novel ingredient combinations and emerging flavor opportunities. Tastewise helps teams understand whether those discoveries are backed by real consumer demand and transforms that evidence into innovation briefs, growth opportunities, and recommendations teams can act on.
Trusted by 80% of the world’s leading food & beverage brands · since 2018
Tastewise combines consumer panels, market trackers, and AI agents to help brands expand distribution, accelerate innovation, and drive demand. It helps teams validate opportunities, understand demand drivers, identify growth segments, and generate explainable evidence that supports innovation decisions, gate reviews, retailer conversations, and commercialization plans. Tastewise shows what consumers are already pulling toward.
Spoonshot is an AI-powered food intelligence platform built around ingredient discovery, flavor prediction, and food science-driven innovation. Its technology analyzes ingredient relationships, scientific research, food communities, recipes, menus, and product launches to surface emerging combinations and innovation opportunities.
Spoonshot helps teams discover what could become the next opportunity. Tastewise helps teams understand which opportunities consumers are already moving toward.
| Business need |
Built for the investment question
Validate demand, build the case, decide what to back. |
Built for ingredient discovery
Ingredient networks, flavor prediction, and food science. |
|---|---|---|
| Data sources | Consumer panels, home cooking panel, foodservice operators, retail and eRetail trackers, consumer surveys, and AI-powered analysis | Scientific research, ingredient databases, food communities, recipes, menus, product launches, and food science networks |
| Data freshness | Live, continuously updated consumer and market signals | Continuously updated discovery and ingredient intelligence signals |
| Primary use case | Validating demand, identifying opportunities, supporting innovation decisions, and building the business case behind concepts | Discovering ingredients, flavor pairings, emerging combinations, and innovation opportunities |
| Evidence and activation | Explainable, bespoke, and repeatable evidence designed for gate reviews, leadership alignment, innovation validation, and activation | Ingredient discovery, food science intelligence, and innovation exploration |
| Execution assets | AI-generated innovation briefs, evidence packs, growth stories, one-pagers, activation recommendations, and decision-ready outputs | Ingredient recommendations, flavor opportunities, innovation reports, and discovery outputs |
| Ideal user | Marketing, Insights, Innovation, Sales, and R&D teams responsible for validating opportunities and driving execution | R&D, formulation, and innovation teams responsible for identifying new opportunities |
| AI capabilities | Food-trained AI agents that identify opportunities, validate concepts, generate narratives, and recommend next actions | AI-powered ingredient network analysis, flavor prediction, food science modeling, and discovery workflows |
| Best suited for | Teams solving the investment question: should we invest in this opportunity? | Teams solving the discovery question: what opportunities should we explore? |
Watch how teams move from an ingredient discovery to validated demand and a decision-ready recommendation in one workflow.
Spoonshot is strong at ingredient discovery and food science. Teams searching for an alternative usually need to validate whether a discovery is backed by real consumer demand before committing to development.
Move past a promising pairing to whether the opportunity justifies development.
Confirm consumers are actually moving toward the flavor or ingredient.
Understand how large and how durable the demand is before you formulate.
Know which consumers and occasions support the opportunity.
Tastewise connects ingredient discoveries to real consumer demand & growth audiences
Turn a discovery into decision-ready evidence for the next gate review.
Tastewise helps teams determine whether those opportunities are backed by real consumer demand.
Spoonshot helps teams discover novel ingredients, flavor pairings, and emerging combinations.
Spoonshot's strength is understanding ingredient relationships and emerging possibilities through food science.
Tastewise connects discoveries to demand, growth audiences, consumption occasions, and the evidence needed to support investment.
Spoonshot surfaces novel, scientifically promising ingredient and flavor combinations.
Often the answer is both. Discover opportunities with Spoonshot, then validate demand and build the case with Tastewise.
I was checking what was happening with diet trends. Tastewise gave me a clear answer in two clicks. Much faster than anything else we use.
increase in sales conversions for teams using Tastewise sell-in narratives.
See how Tastewise turns market signals into explainable evidence, innovation direction, and decision-ready recommendations.
Spoonshot helps teams discover novel ingredients and flavor combinations through food science and AI. Tastewise helps teams validate whether those discoveries are backed by real consumer demand and worth pursuing commercially.
Not entirely. Spoonshot is focused on ingredient discovery and food science-driven innovation. Tastewise focuses on demand validation, evidence building, and innovation decision support. Many organizations can use both at different stages of the innovation process.
Tastewise combines consumer panels, home cooking signals, foodservice activity, retail and eRetail trackers, consumer surveys, and AI agents to explain demand drivers, growth audiences, and market opportunities. Spoonshot focuses on food science, ingredient intelligence, and discovery signals.
Both support innovation at different stages. Spoonshot helps teams discover opportunities. Tastewise helps teams validate whether consumers are moving toward those opportunities and build the evidence needed to move them forward.
Many teams already have strong discovery processes. The challenge is proving which discoveries deserve investment. Tastewise helps provide the demand validation, evidence, and commercial rationale required to move opportunities into development.
Ingredient discovery platforms help uncover novel opportunities and emerging combinations. They are less focused on validating demand, identifying growth audiences, supporting retailer conversations, and building activation-ready business cases.
