What Makes a Dining Experience Stand Out in 2025?
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What Makes a Dining Experience Stand Out in 2025?
User responses
12,623
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents prefer trying new products at restaurants during seasonal celebrations.
- Respondents associate trending dishes with street food markets more than with any other location.
- Attractiveness is the most important factor when respondents try a new item from a brand they love.
1.
When a restaurant introduces a new menu item, what makes you try it first?
Insight
38%
More than average
respondents prefer trying new products during seasonal celebrations.
38.5%
It’s part of a seasonal or cultural celebration
It’s part of a seasonal or cultural celebration
38.47%
1,533
It’s visually exciting / photo-worthy
34.2%
1,363
It’s a limited-time offer from a brand I trust
18.87%
752
It feels personalized to my preferences
5.19%
207
It matches a flavor trend I’ve seen on social media
3.26%
130
2.
Where are people trying trending dishes?
Insight
1.4X
More than average
consumers prefer trying trending dishes at festivals than at food trucks.
45.2%
Street food markets
Street food markets
45.15%
1,592
Festivals
22.94%
809
Delivery apps
16.31%
575
Food trucks
15.6%
550
3.
What’s more important to you when trying a new item from a brand you love?
Insight
1.9X
More than average
respondents chose trying a new item for its attractiveness for its premium quality.
21.7%
Attractiveness
Attractiveness
21.68%
1,085
Indulgence
21.34%
1,068
Convenience
18.43%
922
Artisan
16.33%
817
Creative
11.17%
559
Premium
11.05%
553
4.
How do you usually hear about new menu launches from your favorite spots?
Insight
51%
More than average
consumers prefer hearing about new menu launches through in-store signage.
51.2%
In-store signage
In-store signage
51.24%
6,468
Social media posts or ads
19.7%
2,487
Word of mouth
11.77%
1,486
Delivery app highlights
8.77%
1,107
Email or app notifications
8.52%
1,075
5.
Which best describes your approach to menu variety?
Insight
51%
More than average
consumers prefer hearing about new menu launches through in-store signage.
51.2%
In-store signage
In-store signage
51.24%
6,468
Social media posts or ads
19.7%
2,487
Word of mouth
11.77%
1,486
Delivery app highlights
8.77%
1,107
Email or app notifications
8.52%
1,075