Consumer Trend Survey: Summer 2025 Flavor & Culture Check-In
Unlock the survey
User responses
72,247
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents prefer global BBQ items in summer over other seasonal food trends.
- Respondents associated the limited-time product with an edible jelly character with drinks more than with other limited-time products.
- Functional benefits are the most popular influence associated with seasonal or trending products.
1.
Which of these summer trends have you noticed or tried recently?
Insight
83%
More than average
respondents prefer global bbq items in summer.
83.6%
Global BBQ items (e.g. Korean BBQ tacos, birria bowls)
Global BBQ items (e.g. Korean BBQ tacos, birria bowls)
83.65%
18,279
Pickle-flavored snacks or drinks
15.02%
3,283
Character-themed food or drinks (e.g. Labubu boba, collectible donuts)
1.24%
272
Wellness iced teas or collagen coffee
0.09%
19
2.
What concept sounds the most appealling for a limited-time product?
Insight
3.3 X
More than average
consumers associated LTO with edible jelly characters than with mango chili collagen soda.
54.4%
Edible jelly character toppings on drinks (e.g. Labubu)
Edible jelly character toppings on drinks (e.g. Labubu)
54.41%
74
Smoky BBQ-flavored chips or popcorn
22.06%
30
Mango chili collagen soda
16.18%
22
Spicy pickle burger sauce
6.62%
9
Collagen-infused iced matcha
0.74%
1
3.
What influences your decision to try a seasonal or trendy product?
Insight
4.1X
More than average
respondents prefer trying seasonal products for functional benefits than for accessibility.
39.0%
Functional benefits (e.g. energy, beauty)
Functional benefits (e.g. energy, beauty)
38.97%
28,152
Visual appeal / social media buzz
36.61%
26,453
Cultural relevance (e.g. global flavors, toy crossovers)
14.76%
10,663
Price and accessibility
14.76%
6,733
Flavor or ingredient curiosity
0.34%
246
4.
Which statement best describes your attitude toward viral food trends?
Insight
33%
More than average
consumers prefer to avoid viral food trends.
33.7%
I avoid them—they’re mostly hype
I avoid them—they’re mostly hype
33.68%
12,049
I actively seek them out and try them first
32.93%
11,779
I like watching them, but rarely try them myself
20.76%
7,426
I’ll try them if friends or social media recommend
12.63%
4,519