Go2MarketEdge 2025: Where AI, Strategy, and F&B Execution Collide
August 5–7 | San Francisco, CA
Go2MarketEdge is a story about how the most trusted name in foodservice (IFMA) chose Tastewise—the leading GenAI platform for F&B—as its innovation partner.
The food and beverage industry is evolving at a pace we’ve never seen before. Consumer needs shift overnight. Trends go viral by lunchtime. The go-to-market playbook that worked last quarter? It might already be outdated.
That’s why Tastewise and IFMA, the Food Away from Home Association, are bringing the industry’s leading minds together for Go2MarketEdge—a first-of-its-kind summit designed to reshape the way F&B goes to market.
Hosted in San Francisco this August, this two-day event brings together 150 VP and C-suite leaders in marketing and commercial strategy from the most influential companies across the food and beverage industry — from global giants to emerging innovators.
Not Another Hotel Ballroom Conference. A Catalyst.
Go2MarketEdge is built around a singular idea: execution is everything.
We’re no longer in a world where good strategy can wait three quarters to launch. In foodservice, the brands that win are the ones that create, test, and deploy faster than the market moves.
This is the future of execution, powered by agentic AI—and it’s being built in real time at Go2MarketEdge.
What to expect:
- World-Class Voices on Stage: Join marketing pioneers like Jon Miller (Marketo), Laura Jones (Instacart), Udi Ledergor (Gong), and more as they unpack what it takes to thrive when consumers move faster than your calendar.
- The AI Dream Challenge: Over 48 hours, we’ll take on real industry challenges—submitted live by attendees—and turn them into a working MVP using generative AI. See what’s possible when insight meets innovation at speed.
- A Tastewise–IFMA Product Reveal: Be among the first to experience a new solution designed to supercharge go-to-market strategies, built for modern F&B execution.
- On-the-Ground Learning: Participate in curated site visits at some of the most influential companies in SF to explore how cutting-edge technology is reshaping sales, marketing, and operations.
Why This Event Matters
Go2MarketEdge is your blueprint for navigating the ever-changing future of food and beverage.
This year’s summit brings together leaders from across the F&B ecosystem—executives, marketers, innovators, and data experts—to confront today’s most pressing question: How do we bring great ideas to life faster, with more relevance, and real impact?
Through a mix of keynotes, hands-on sessions, and live product demos, attendees will walk away with tangible frameworks to apply on Monday morning.
Have a glimpse into the agenda to learn more.
Who Should Attend
- F&B Executives focused on innovation, efficiency, and leading through change.
- Marketers are tired of lagging execution and looking to do more with less.
- Sales Leaders seeking data-backed solutions to win in competitive markets.
Whether you’re shaping menus, building brands, or driving strategy, this event is designed to meet you where you are—and take you where you need to go.
Powered by Partnership: IFMA x Tastewise
Together, we’re putting tools in the hands of the industry to move faster, smarter, and with purpose. From real-time consumer data to insight-powered concept execution, we’re helping food companies rethink what’s possible—from pitch decks to product launches.
Make It Official: Join Us
Registration is open now. Use code TastewiseVIP25 for $300 off your ticket.
Join Us
FAQs
Who is Go2MarketEdge for?
F&B professionals across marketing, sales, innovation, and executive leadership. If speed, insight, and execution matter to you, this is your summit.
What’s included in my ticket?
Full access to all sessions, keynotes, site visits, networking events, and the AI Dream Challenge showcase.
What’s different about this event?
Execution. You’ll see real tools built live, work through real business challenges, and meet peers who are actively shaping the future of foodservice.