The Mushroom Coffee Trend Everyone’s Talking About in 2025

Just a few years ago, no one expected to see “mushroom” and “coffee” in the same sentence, but today the mushroom coffee trend is transforming morning routines around the world. With its bold health claims and earthy flavor, this funky, functional beverage has transformed from niche novelty to mainstream must-have, and the trend shows no signs of slowing down.

What Is the New Mushroom Coffee Trend?

Mushroom coffee is a revolutionary coffee beverage that blends traditional coffee beans with powdered medicinal mushrooms for added health benefits. Some of the mushrooms commonly used in mushroom coffee include lion’s mane, chaga, reishi, cordyceps, and turkey tail. All of these funky fungi deliver an array of adaptogens, nootropics, and immune-boosters to turn an average cup of joe into a super-charged wellness cocktail. Fans of the mushroom coffee trend report experiencing reduced caffeine jitters, more balanced energy levels, and enhanced focus and cognition, while still enjoying the delicious coffee flavor they know and love. 

Why Is Mushroom Coffee So Popular Now?

According to Tastewise, social discussions about mushroom coffee products have increased by over 12% within the past year as consumer demand for brain-boosting products has continued to climb. Here’s an overview at some of the major factors fueling the rise of mushroom coffee in 2025:

1. Many brands and individuals have made health and wellness a priority in the wake of the COVID-19 pandemic
2. Global markets have experienced an uptick in specialty coffee trends fueled by social media platforms like TikTok
3. Consumers have become increasingly aware of the health benefits associated with natural nootropics and adaptogens and have begun seeking out products that tout these benefits
4. New and emerging evidence about the potential health risks posed by acidic coffee beverages has led many coffee-drinkers to search for alternatives
5. Cultural interest in biohacking and longevity have resulted in consumers searching for more longevity-friendly food swaps 

Consumers are no longer just looking for caffeine – they’re looking for coffee that does more. The mushroom coffee trend is a great example of consumers’ desire to find healthier versions of the foods and beverages they already love so they can lead fuller, more mindful lives. 

How Big Is the Mushroom Coffee Market? 

According to recent market research, the global mushroom coffee market has seen rapid growth over the past few years that is expected to continue over the next decade. Here’s an overview of the future of the mushroom coffee trend:

• Market value: Expected to reach $4.2 million globally by 2030
• Projected growth rate: 5.5%% Compound Annual Growth Rate (CAGR)
• Top global consumers: United States, Canada, South Korea, Germany and Australia
• Major brands: Ryze, Four Sigmatic, MUD\WTR, Om Mushroom Superfood, La Republica
• Popular retailers: Online, direct-to-consumer retailers as well as major chains like Whole Foods, Kroger, and Costco 

As global demand for mushroom coffee products continues to grow, the data will only become more and more clear. Data from our consumer intelligence platform indicates that 61.59% of consumers are shifting their focus towards selecting food and drinks that support energy and focus, so there’s no doubt mushroom coffee will continue to make a major impression in food and beverage spaces for years to come.

2025 Mushroom Coffee Trends to Watch

The coffee market has stood the test of time largely due to its never-ending room for innovation. The mushroom coffee trend is no exception, and in the years ahead, we can expect mushroom coffee brands to leverage other coffee trends to generate explosive growth. 

A few of the specialty coffee and health trends driving the mushroom coffee movement include:  

• Brain-enhancing product trends: The market value of brain-enhancing products and supplements is expected to exceed $23 billion globally by 2030, making nootropics and other focus-enhancing products major movers and shakers on the global stage.  
• Iced coffee trends: Iced coffee is as trendy as ever, and iced mushroom coffee drinks are no exception. 
• Espresso trends: Consumers around the world are more educated and selective about their espresso preferences than ever before. Mushroom coffee offers even the most choosy of consumers the perfect blend of taste, texture and added health benefits while capitalizing on the worldwide obsession with high-quality jitter juice. 
• Instant coffee trends: Many consumers have come to appreciate the flexibility, ease and convenience afforded to them by instant coffee products. Instant mushroom coffee leverages the convenience factor without compromising on quality or nutritional value. 
• Black coffee trends: Some things never go out of style, and that includes black coffee. The notoriously rich flavor and smooth texture of mushroom coffee will satisfy even the pickiest of black coffee drinkers – no cream or sugar required.
• Whipped coffee trends: 2020 was the year of whipped dalgona coffee, but the trend was hardly a passing fad. Instant mushroom coffee products work great for whipped coffee beverages, allowing consumers to combine two different trends in one delicious, frothy concoction. 

The versatility of mushroom coffee products makes them the perfect foundation for consumers to explore the latest trends in the coffee and wellness spaces or to simply find a new way of elevating their existing routine. 

Stats and Facts: What Consumer Data Tells Us About the Mushroom Coffee Trend 

Using real-time insights from our consumer intelligence platform, here’s a snapshot of the data influencing mushroom coffee consumption in 2025:

• 61.59% of consumers choose food and drinks that support energy and focus
• Sustainability plays a major role on consumers’ coffee choices 
• 48% of GenZers drink coffee daily
• Veganism is the leading trend influencing coffee consumption in 2025
• Over 40% of all restaurants currently offer coffee products on their menus 

All of these consumption stats highlight the seemingly limitless potential offered by health-oriented coffee alternatives like mushroom coffee. By capitalizing on consumers’ love of coffee products and desire for healthier, brain-boosting alternatives, brands can take their product offerings to the next level and appeal to new, engaged audiences. 

Challenges in the Mushroom Coffee Market

Despite its rapid growth, mushroom coffee still faces a few hurdles. First, it can be difficult to get consumers to try new things! Coffee fanatics might be less willing to branch out into a new kind of beverage with a different flavor profile than they are used to, which makes it important for brands to carefully think through the balance of flavors in the mushroom coffee products they offer. 

Additionally, mushroom coffee products tend to come at a higher price point for both purveyors and end consumers. Increasing sales can lay the foundation for stronger profit margins and allow for more accessible consumer pricing in the years ahead. Brands that can educate consumers, deliver on flavor and maintain transparency every step of the way will be best positioned to thrive while taking advantage of this exciting new breakthrough in the coffee market. 

Future Outlook

The mushroom coffee trend has picked up plenty of speed over the last few years, and the momentum is expected to continue in the years ahead. As more consumers turn to functional beverages to support their mental and physical health, consumers and F&B companies alike can expect to see: 

• Increased innovation in flavor and texture
• Expanded product lines from major coffee brands
• Third-wave coffee shops embracing mushroom-based lattes
• Mushroom coffee moving into ready-to-drink (RTD) formats
• Personalized mushroom blends based on AI-driven health data

With ongoing consumer interest in both coffee and health trends, mushroom coffee is poised to remain a powerful player in the space and drive even more innovation down the line.

Final Thoughts

Mushroom coffee is no longer a fringe wellness product – it’s a fast-growing market that combines the high points of both functional health products and premium coffee culture. Tastewise data shows mushroom coffee and its key ingredients are appearing on more menus than ever before — sending a clear signal to foodservice innovators that consumers are craving coffee products that fuel their health and wellness.

As brands adapt and evolve alongside shifting preferences, real-time market data and consumer insights will play a central role in helping companies better understand their customers while capitalizing on new and emerging trends. Want to know what your audience is drinking tomorrow? Start with the coffee trends of today.