From concept to product, faster than ever before
This is a deep dive into a fascinating new application to Halloween punch consumption. The concept goal is to create a new twist on traditional ways to consume non alcoholic beverages, particularly the Spooky Pumpkin Punch.
In the non alcoholic beverages category, we saw a 21.3%YoY rise in mentions of Spooky Pumpkin Punch on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Spooky Pumpkin Punch concepts:
+52.7% YoY
Artisan
+23% YoY
Creative
+124.9 % YoY
Spookiness
Schedule a demoOnce you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers love about Halloween, we used Survey Agency to survey over 63000 people.
We discovered:
48% of consumers associate Halloween with pumpkin spice.
4.4X more consumers prefer Halloween-themed recipes or cooking tips than limited-edition seasonal flavors or packaging.
Respondents prefer DIY Kits For Halloween Treats (E.g., Cookie Decorating, Candy-making Kits)
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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Halloween Punch.
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Spooky Pumpkin Punch was our first concept choice as it incorporated trending ingredients like Apple, which boasts a positive YoY change of 16.6 in social media discussion.
Schedule a demoRecipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Christmas cake, Blog Ideator generated Unleashing the Magic of Spooky Pumpkin Punch: A Delightful and Healthy Beverage
Schedule a demoEngaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your Halloween punch concept shine, our generator crafted this packaging and claim:
“A sweet, light-colored, and fruity fizzy pumpkin spice drink for all ages.”
In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise
