From concept to product, faster than ever before
This is a deep dive into a fascinating new application to Latkes consumption. The concept goal is to create a new twist on traditional ways to consume latkes, particularly a Smoky Latke.
In the savory dishes category, we saw a 13.4%YoY rise in mentions of Smoky Latkes on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Latke dishes:
+52.4% YoY
Smoky
+53% YoY
Gluten Free
+60.8% YoY
Traditional
Schedule a demoOnce you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers love about latkes, we used Survey Agency to survey over 4000 people.
We discovered:
87.9% respondents associated latke with classic potato.
6.8X more than average respondents associated latkes with vegan claims than with organic claims.
Respondents prefer Latkes with classic & savory flavor profiles
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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
Smoky and spicy latkes is a bold twist on a crispy classic that brings the heat to your holiday table.
To capture the audience, TasteGPT generated the following one-liner: “Experience the sweet and smoky, spicy and smoky, and crispy delight of our Smoky Latkes.”
Schedule a demoThe Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Latkes.
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Spicy Smoky Latkes was our first concept choice as it incorporated trending ingredients like Chipotle, which boasts a positive YoY change of 21.5 in social media discussion.
Schedule a demoRecipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Smoky Latkes Twist, Blog Ideator generated Discover the Delicious and Nutritious World of Latkes Smoky Latkes
Schedule a demoEngaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your Latke concept shine, our generator crafted this packaging and claim:
“Experience the sweet and smoky, spicy and smoky, and crispy delight of our Smoky Latkes.”
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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise
